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Overview This micro-credential will provide an introductory level of knowledge on the tools and skills in managing social media for small businesses. Case studies are provided to outline how to best apply a social media marketing plan in a small business setting. This micro-credential is relevant for a small business owner, sole trader or those who…
(AUD) 45 (Full)||Rockhampton
Overview This online micro-credential outlines the online marketing strategies used to develop a social media plan. Participants will learn about the most effective social platforms and search engine tools. This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displ…
(AUD) 45 (Full)||Rockhampton
Overview This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context. This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certific…
(AUD) 45 (Full)||Rockhampton
Overview This micro-credential will introduce the market plan as a roadmap for small business to move into the growth stage of the business life cycle. An overview of market research and its value to making informed decisions will be presented. This is a non-creditable micro-credential. Participants who successfully complete this course will receiv…
(AUD) 45 (Full)||Rockhampton
Overview This micro-credential will provide opportunities to develop knowledge and skills in using financial records. The use of ratios and key performance measures will be explored as a way to effectively communicate key financial requirements for a small business. This is a non-creditable micro-credential. Participants who successfully complete t…
(AUD) 45 (Full)||Rockhampton
Overview In this micro-credential you will explore how your leadership style impacts on the work culture. Current issues that a leader needs to consider when creating a work culture that supports equity and diversity will be explored. Innovative options to support a team to work effectively and collaboratively will be reviewed. This is a non-credit…
(AUD) 45 (Full)||Rockhampton
Overview Business growth is the goal of most organisations to ensure profitability and sustainability in a competitive market. This online micro-credential will outline the strategies available to business including market penetration, market growth, product growth, investment and diversification. In-depth exploration of industry examples will illu…
(AUD) 144(Full)||Rockhampton
Overview In this online micro-credential, you will examine the porous relationship between entrepreneurship and management. Specifically, you investigate the process of entrepreneurship and innovation in different types of contemporary organisations including size, industry type, culture and strategy. The classic understanding of this relationship…
(AUD) 144 (Full)||Rockhampton
Overview This online micro-credential will outline the concepts Disruption, Innovation and Entrepreneurship in business. By analysing the elements of group resources, leadership and disruption you will identify how opportunities are created in modern business settings. The role of disruption and innovation in entrepreneurial endeavours is explored…
(AUD) 144 (Full)||Rockhampton
Overview The processes involved in creating a marketing plan are the key elements in this online micro-credential. The various stages of marketing planning will be identified, and you will learn about the role of marketing plans as an essential part of a successful business or organisational plan. You will learn how to define the condition of compe…
(AUD) 162 (Full)||Rockhampton
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