Bachelor of Design (Graphic and Communication Design)
Bachelor of Design (Graphic and Communication Design)
Communication Design involves creating innovative identities, messages, ideas and images that inform, motivate and educate across a range of sectors, from logo and identity design, to posters, apps and packaging design. Communication Design contributes to contemporary society through visual strategy, problem solving and design research in various areas of communication….
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COURSE DESCRIPTION
Communication Design involves creating innovative identities, messages, ideas and images that inform, motivate and educate across a range of sectors, from logo and identity design, to posters, apps and packaging design. Communication Design contributes to contemporary society through visual strategy, problem solving and design research in various areas of communication.
This degree has been the starting point for many of the country’s leading communication and graphic designers, and it will prepare you for a vibrant career in the design industry. Taught by established academics and designers, you will graduate with an industry-relevant qualification.
A focus on practical learning integrated with design thinking means you will gain the skills and knowledge needed to design stimulating, effective visual communications, and the confidence to create across a range of communication platforms and contexts.
What you’ll learn
With an emphasis on practical studio-based learning, creativity and teamwork, you will graduate with the ability to design effective communications applied to diverse contexts. You will:
cover topics including: typography, brand and identity design, packaging, drawing techniques, image design, information graphics, app layout and communication, user experience design, web and publication design.
learn to design for digital and print platforms, including motion graphics, interaction design, and design strategy.
develop practical and technical skills in a variety of media for diverse outcomes.
learn how to integrate creative skills with design thinking methods to address wide-ranging communication tasks and scenarios
The Bachelor of Design (Communication Design) is practice-based, involving creative and critical thinking integrated with craft and technical skill. Throughout this degree you will learn how to respond effectively to communication problems through design as you develop the skills to articulate ideas and approaches and to working independently and in a team.
As part of your studies you will also be required to complete design electives. These provide the opportunity for you to further explore areas and pathways of interest, and to build an individual and effective portfolio.
Your career
This industry is expecting strong growth1. Designers work within diverse areas of business and community requiring skills and knowledge of graphic software to create still and animated images for use in promotions, branding, advertisements, magazines, packaging, greeting cards and much more.
Graduates enjoy careers in a variety of roles and job opportunities:
communication (graphic) designers are employed in graphic design studios; multi-disciplined consultancies; publishing houses; museums; government and advertising agencies; corporate and local business, digital media studios; printers and new start-ups. They specialise in concept design and strategic planning to coordinate and co-design within multi-disciplined teams and organisations. Communication (graphic) designers generate a variety of design outcomes for corporate and community areas producing digital and/or print outcomes.
art director/creative director: who are responsible for coordinating teams through design direction and co-design as the leading liaison between clients and other disciplines and subcontractors.
There is also strong demand for well-designed and maintain websites, so graduates can secure positions as either an in-house designers or as freelance designers. There is also design work across the development of 2D graphics and 3D forms for packaging, exhibitions and signage.
REQUIREMENTS
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education:
Meet any prerequisite requirements with a minimum grade of C- or equivalent and
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points
or
Higher education study
Complete or partly complete a recognized higher education program at a recognized higher education institution
or
Vocational Education and Training (VET)
Complete an award from a registered training organization at Certificate IV or above
or
Work and life experience
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
English language requirements:
IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson’s test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.
EDUCATIONAL INSTITUTION
The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.^Ranked in the World’s Top 50 Under 50 – Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research
