Bachelor of Marketing and Media and Bachelor of Engineering (Honours)
Bachelor of Marketing and Media and Bachelor of Engineering (Honours)
Summary The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and…
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COURSE DESCRIPTION
Summary
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. The flexible Bachelor of Engineering (Honours) has a strong focus on practical learning and offers you the choice of five specialisations. You’ll learn how to identify complex problems and determine how to formulate innovative solutions to today’s complex problems. And you’ll be equipped with the skills you’ll need to mix it with history’s greatest engineers – maybe you’ll have the honour of creating the next lifesaving medical device, a clean water system for remote communities in Africa, or a mobile phone app that keeps children safe.
Key features
Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Collaborate with fellow students on exciting projects
Get involved in a range of student-led projects, including our MQ Speed team and CubeSat group. Gain practical skills while undertaking professional placements
Get experience with our public and private sector partner organisations, including BAE Systems, Cochlear, Optus and Honeywell.
Career Outcomes
Professions
Advertising manager
Brand manager
Broadcasting production manager
Business development manager
CAD technician
Civil engineer
Computer hardware engineer
Consultant
Copywriter
Digital marketing specialist
Electrical engineer
Environmental and sustainability designer
Geotechnical engineer
Internal communications consultant
Marketing consultant
Product manager
Project manager
Public affairs adviser
Research and development manager
Web producer
Employers
App developers
Banks and financial institutions
Businesses and corporations
Construction and building sector
Consulting firms
Engineering consulting firms
Government agencies and departments
Infrastructure companies
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Production studios – film, TV and sound
Publishing houses
Technology and software development companies
Transport, infrastructure and logistics companies
Utilities companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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