Master of Marketing and Master of Innovation and Entrepreneurship
Master of Marketing and Master of Innovation and Entrepreneurship
This two year packaged degree allows you to complete two master programs in just two years, instead of what would normally take three years to complete separately. Initially, you will complete your first Master’s program for the duration of one and a half-years. You will then receive six subjects (36…
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COURSE DESCRIPTION
This two year packaged degree allows you to complete two master programs in just two years, instead of what would normally take three years to complete separately.
Initially, you will complete your first Master’s program for the duration of one and a half-years. You will then receive six subjects (36 credit points) credit into your second Master’s program, allowing you to complete your second Master’s in two additional trimesters.
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
For a 2 year program, this degree can be combined with a second master’s degree from Sydney Business School.
Master of Innovation and Entrepreneurship
The Master of Innovation and Entrepreneurship will provide you with the knowledge and skills necessary to develop ideas into sustainable business opportunities and to foster innovation in your workplace. You will learn how to cultivate an entrepreneurial mindset, experiment with design thinking, and learn to use tools and techniques to convert your ideas into reality.
Throughout your degree, our academics will equip you with knowledge in innovative leadership, financial skills for entrepreneurs, how to navigate the complexities of innovation and entrepreneurship, business innovation planning, and creating and marketing new products. You will understand how to raise capital and gain detailed knowledge of the complexities of initiating, developing, managing and exploiting innovation.
The Master of Innovation and Entrepreneurship will allow you to explore the potential exploitation of your own business idea. You will learn to evaluate opportunities from a range of perspectives, including financial, technical and legal, as well as gain a thorough understanding of the processes associated with the development and marketing of a new product in today’s complex environment.
You will then complete your degree with an industry-based research project that will enable you to apply the skills developed into a practical project.
EDUCATIONAL INSTITUTION
The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.
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