Advanced Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure
Code Title Core/ Elective
BSBMKG621 Develop organisational marketing strategy Core
BSBMKG622 Manage organisational marketing processes Core
BSBMKG623 Develop marketing plans Core
BSBTWK601 Develop and maintain strategic business networks Core
BSBMKG626 Develop advertising campaigns Elec
BSBMKG624 Manage market research Elec
BSBCRT512 Originate and develop concepts Elec
BSBMKG625 Implement and manage international marketing programs Elec
BSBTEC601 Review organisational digital strategy Elec
BSBLDR601 Lead and manage organisational change Elec
BSBFIN501 Manage budgets and financial plans Elec
BSBCRT611 Apply critical thinking for complex problem solving Elec
Pathways from the qualification:
The students who undertake the BSB60520 Advanced Diploma of Marketing and Communication are provided with advice of further training options. Students who gain this qualification can further their study in a range of other Tertiary qualifications.
Possible job titles relevant to this qualification include:
Marketing Director
Marketing Strategist
Marketing Manager
REQUIREMENTS
Entry Requirements
Students must be aged 18 or above and have satisfied one of the following requirements:
Have completed BSB52415 Diploma of Marketing and Communication OR:
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
English proficiency requirement:
IELTS overall score 6.0
TOEFL (iBT) score (only accepted if test is taken on or before 25 July 2023) of 64
PTE (Pearson Test of English Academic) score of 50
EDUCATIONAL INSTITUTION
Australian Ideal College (AIC) is a progressive education provider in Sydney, Australia. The College is devoted to provide quality English language courses and business programs. English language courses are offered from beginners’ level to advanced level. The College aims to achieve and maintain excellence in education while upholding academic, professional and personal integrity.
