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Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

The Certificate IV in Marketing and Communication is designed to introduce you to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking. Graduating from this qualification will enable you to provide leadership and guidance to others with some limited responsibility for the output of…

Categories
Business And Administrative Studies, Business Communication Skills, Management, Marketing, Media, Social Studies And Communications
Australian Pacific College

COURSE DESCRIPTION

The Certificate IV in Marketing and Communication is designed to introduce you to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking.

Graduating from this qualification will enable you to provide leadership and guidance to others with some limited responsibility for the output of others, however graduates will typically report to a more senior marketing practitioner.

Students are provided with the training they need to work within the business environment in a variety of roles within Australia and internationally such as:

Direct Marketing Officer

Market Research Assistant

Marketing Coordinator

Marketing Officer

Public Relations Officer

Course Structure

Marketing Activities

Consumer Behaviour

Complex Documents

Marketing Communication A

Marketing Communication B

Presentation Skills

Marketing Ideas

Fundamentals of Public Relations

Products and Services

Digital Media

Stakeholder Interactions

Creative Collaboration

REQUIREMENTS

Successful completion of Australian Year 10 or equivalent.

English language proficiency requirements:

IELTS: 5

iBT TOEFL: 44

C1 Advanced: C

C2 Proficiency: C

CEF: B1

B2 First: C

PTE General: Level 3

PTE Academic: 59-74

TOEIC: 560

EDUCATIONAL INSTITUTION

Australian Pacific College

Australian Pacific College (APC), founded in 1993 is an Australian educational provider – with multiple campuses- of which one is based in Melbourne. The College and its courses are Australian government registered. APC offers a wide range of English courses as well as vocational courses from Certificate II level up to Advanced Diplomas in a variety of disciplines. Its English courses are also accredited by the National ELT Accreditation Scheme (NEAS) and meet the high standards expected by international students. APC currently welcomes over 5,000 international students from over 90 countries.

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Australian Pacific College

Australian Pacific College (APC), founded in 1993 is an Australian educational provider – with multiple campuses- of which one is based in Melbourne. The College and its courses are Australian government registered. APC offers a wide range of English courses as well as vocational courses from Certificate II level up to Advanced Diplomas in a variety of disciplines. Its English courses are also accredited by the National ELT Accreditation Scheme (NEAS) and meet the high standards expected by international students. APC currently welcomes over 5,000 international students from over 90 countries.

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