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Master of Marketing

Master of Marketing

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COURSE DESCRIPTION

OVERVIEW

Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.

Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.

Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.

Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.

By the time you graduate with a marketing masters degree, you will have advanced skills in:

marketing planning and strategy

marketing analytics

marketing communication

consumer behaviour

international marketing management

brand management

not-for-profit marketing

social media and digital marketing.

REQUIREMENTS

Completion of an Australian Bachelor degree (or equivalent) in a similar discipline OR

Completion of an Australian Graduate Certificate (or equivalent) in a similar discipline

English language requirements

IELTS (or equivalent): Overall score of 6.5 (with no band less than 6.0 in Listening, Reading, Writing and Speaking)

TOEFL Internet: Test score of 79

Pearson Test of English (PTE): Overall score of 58-64 (with no section score less than 50)

University of Cambridge – Advanced (CAE): Overall score of 176. No individual band less than 169.

VU English – English for Academic Purposes (EAP) (Level 6): Achieved.

EDUCATIONAL INSTITUTION

Victoria University (VU) is an educational provider offering internationally-recognised, world-class qualifications in Melbourne and Sydney – two of the world’s most liveable cities. Its industry-focused courses cover a diverse range of subject areas and many are offered as pathways across multiple levels of education. Students can also choose to study foundation studies and English language courses through its highly-ranked English language centre. Ranking in the top 2% of universities worldwide (Times Higher Education World University Rankings 2021), VU has more than 100 years of experience and over 4,000 partnerships and connections with industry.

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Victoria University (VU) is an educational provider offering internationally-recognised, world-class qualifications in Melbourne and Sydney - two of the world’s most liveable cities. Its industry-focused courses cover a diverse range of subject areas and many are offered as pathways across multiple levels of education. Students can also choose to study foundation studies and English language courses through its highly-ranked English language centre. Ranking in the top 2% of universities worldwide (Times Higher Education World University Rankings 2021), VU has more than 100 years of experience and over 4,000 partnerships and connections with industry.

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