BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…
Categories
COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field.
Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Pathway
After achieving the BSB60520 – Advanced Diploma of Marketing and Communication, students may undertake Graduate Diploma in Commerce or Marketing at Universities.
Delivery and Assessments
This program BSB60520 Advanced Diploma of Marketing and Communication is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials, and group activities.
Job Outcome
Graduates of the BSB60520 – Advanced Diploma of Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations. Possible job titles relevant include:
- Marketing Executive Account Planning Manager Marketing Strategist Regional Marketing Manager Business Development Manager
REQUIREMENTS
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
- Students who intend to enrol in this course must completed the following units (or equivalent competencies): – BSBMKG541 Identify and evaluate marketing opportunities – BSBMKG542 Establish and monitor the marketing mix – BSBMKG552 Design and develop marketing communication plans – BSBMKG555 Write persuasive copy – BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to at least an upper-intermediate level (IELTS 5.5 equivalent)
EDUCATIONAL INSTITUTION
Victory Institute is an educational provider based in New South Wales. Its students have access to latest classroom technology as well as committed teachers and trainers. Study options on offer cover subject areas including business; marketing & communication; screen & media; and English.
