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BSB60520 – Advanced Diploma of Marketing and Communication (Release 2)

BSB60520 – Advanced Diploma of Marketing and Communication (Release 2)

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COURSE DESCRIPTION

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing director
  • Market strategist
  • National, regional and global marketing manager

Possible study pathways:

  • Bachelor of Marketing and Communication

REQUIREMENTS

  • At least 18 years old at the time of course commencement.
  • Successful completion of BSB52415 Diploma of Marketing and Communication / successful completion of all of the following units (or superseded equivalent version):
    • BSBMKG541 Identify and evaluate marketing opportunities.
    • BSBMKG542 Establish and monitor the marketing mix.
    • BSBMKG552 Design and develop marketing communication plans.
    • BSBMKG555 Write persuasive copy.
    • BSBPMG430 Undertake project work.
  • IELTS overall 5.5 or equivalent / Australian ELICOS course at upper intermediate level / completion of any AQF level V or above (taught in English) / Placement Test (at least 60 points out of 100) unless your nationality is the US, UK, New Zealand, Canada or Ireland.

EDUCATIONAL INSTITUTION

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