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Bachelor of Business (Digital Marketing)

Bachelor of Business (Digital Marketing)

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COURSE DESCRIPTION

The Bachelor of Business (Digital Marketing) is the newest AAPoly’s bachelor’s degree in digital marketing with a business focus. The course will equip students with the skills and techniques required to develop, implement and manage campaigns. Students will learn to manage multidisciplinary, data-driven digital marketing solutions, and develop meaningful approaches to continually evolving trends to measure and optimise traffic. The course will also prepare students to undertake relevant industry certifications, such as the Google Fundamentals of Digital Marketing certification.

Students will acquire high level career and work-ready skills in business economics, consumer behaviour, digital business communication, problem solving, negotiation, team building, organisational analysis and coherent strategic thinking in current and emerging Digital Marketing practices within an enterprise. Our experienced teaching staff will ensure readiness for different career roles in large, medium and small organisations, both in the private and government sectors.

REQUIREMENTS

  • Be at least 18 years of age.
  • Completion of Australian Year 12 (or equivalent).
  • English level at TOEFL 550 or IELTS 6.0 (Academic) with no individual band less than IELTS 5.5 or a minimum Pearson Test of English (PTE) overall score of 51, no section less than 36.

EDUCATIONAL INSTITUTION

Academies Australasia Polytechnic (AAPoly), part of the Academies Australasia Group, is a higher education provider based in Melbourne. AAPoly offers a wide range of courses for international students covering subject areas which include: Accounting, Business, Commerce, Management, Information Technology, Tourism, Health Services Management, Hospitality, and MBA. Students will benefit from its well qualified lecturers with a vast amount of professional experience in the industry.

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Academies Australasia Polytechnic (AAPoly), part of the Academies Australasia Group, is a higher education provider based in Melbourne. AAPoly offers a wide range of courses for international students covering subject areas which include: Accounting, Business, Commerce, Management, Information Technology, Tourism, Health Services Management, Hospitality, and MBA. Students will benefit from its well qualified lecturers with a vast amount of professional experience in the industry.

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