Bachelor of Commerce (Marketing)
Bachelor of Commerce (Marketing)
Marketers are the ultimate go-between in the business world, responsible for bringing brands and consumers together. Marketing studies can lead to working in media, publishing, PR, retail and brand management, advertising or event management. Our Bachelor of Commerce (Marketing) has your career goals in mind. Upon graduating you’ll be ready…
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COURSE DESCRIPTION
Marketers are the ultimate go-between in the business world, responsible for bringing brands and consumers together. Marketing studies can lead to working in media, publishing, PR, retail and brand management, advertising or event management.
Our Bachelor of Commerce (Marketing) has your career goals in mind. Upon graduating you’ll be ready to launch straight into your career thanks to our Future Ready employability program, designed to systematically build each of the elements of your personal brand: your professional identity; experience; job-ready skills; and networks.
When you begin, our unique business foundation program, co-created with industry, assists you as you transition to university study and provides a solid foundation of business skills. From there you will focus on your specialisation in marketing.
Practical skills are important. So you’ll benefit from a range of community and industry placements during your degree. In class, you’ll take part in workshops and will learn through gamified business simulations based on real-world situations. Plus, MS EXCEL Associate and EXCEL expert certifications are wired into your studies – so you can tick Microsoft certification off your to-do list and get an edge in the job market.
In today’s world, you need professional, technical and cross-cultural skills. All our units are embedded with the United Nations sustainable goals and our intercultural communication module is designed to build cultural awareness and communication skills which are vital in the global workplace. You can further extend your intercultural experience by taking part in a Global Virtual Classroom, studying at our Rome Campus or participating in an international study tour.
Careers
Graduates of the Bachelor of Commerce (Marketing) can enter the marketing profession in a range of careers including
marketing manager
advertising executive
social media manager
entrepreneur
sales executive
brand or product manager
business analyst
PR officer
Industry partnerships
We enjoy deep industry connections with many well-known organisations across Australia. Our relationships with these organisations includes internships, guest lectures, international study tours and collaborations with industry, community and government departments to undertake consulting and research projects with industry partners.
Here are just a few of our host partners for business:
Cisco Mentor Me program
Capgemini
Practera
Victorian Chamber of Commerce and Industry
Ozcare
Impact for Women
Brisbane Paralympic Football Program
Premium Foods Australia
Further study
The Bachelor of Commerce (Marketing) can lead to further post graduate studies in business such as the Master of Business Administration (MBA).
REQUIREMENTS
If you’re an international applicant you’ll need the equivalent of an Australian Year 12 Certificate.
If you’re an international student completing one of the following qualifications, you will need to apply for admission through your local Tertiary Admission Centre (TAC) and be assessed on your performance in these studies (i.e. your ATAR or equivalent): an Australian Year 12 qualification (either outside or in Australia)
an International Baccalaureate (IB) Diploma
a New Zealand National Certificate of Educational Achievement (NCEA) Level 3.
Adjustment factors
If you’re currently completing Year 12 you may be eligible for adjustment factors that can boost your rank and help you get into your desired course.
Adjustment factors may be applied to your TAC application if you study particular subjects, attend schools geographically close to our campuses or in certain regional areas, apply as an elite athlete or performer or meet certain other criteria.
Inherent requirement
There are essential components of a course or unit that demonstrate the capabilities, knowledge and skills to achieve the core learning outcomes of that course or unit. You will need to be able to meet these inherent requirements to complete your course.
- International English Language Testing System (IELTS) – Overall IELTS score of 6.0 with minimum scores of 6.0 in speaking and writing, and 5.5 in listening and reading
- Pearson Test of English (PTE) – 50
- Test of English as a Foreign Language – Academic (TOEFL) – 60 (Writing – 21, Reading – 13, Speaking – 18, Listening – 12)
- ACU English Language Test – C
- Cambridge Advanced English (CAE) – 169
EDUCATIONAL INSTITUTION
Australian Catholic University (ACU) is an Australian education provider that is ranked in the top 2% of universities worldwide and the top 40 of Generation Y universities. Study options are offered in the areas of arts and humanities; business and IT; education; law; nursing and health sciences; philosophy and theology; psychology; sport and biological science. A degree at ACU involves much more than classes and study. Throughout the degree, students will hear and learn from industry leaders who bring their expertise to ACU to inspire a new generation of leaders. ACU has campuses across Brisbane, Adelaide, Ballarat, Blacktown, Canberra, Melbourne, North Sydney, Rome, and Strathfield.
