BSB40820 Certificate IV in Marketing and Communication
BSB40820 Certificate IV in Marketing and Communication
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
ACDC’s Certificate IV in Marketing and Communication is designed to introduce you to the fundamental’s required to master the vibrant world of marketing and communications.
In the ever-changing digital media world, you will develop a firm foundation in conversational and interactive content, personalization, influencer marketing, artificial intelligence and live streaming which form today’s marketing landscape whilst also learning the underpinning knowledge that all marketing professionals need to successfully develop, grow and manage brands.
This course will prepare you with specialised knowledge in internal and external market research, consumer insight and target audience profiling, media planning and buying, strategic business marketing and research in business, social media marketing and advertising, creative and persuasive communications and web functionality and design. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At ACDC College Melbourne our trainers are industry skilled and passionate professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends and standards.
Job Opportunities
Marketing Administrative Assistant
Customer Service Officer
Public Relations Officer
Advertising Agent
Marketing or communications officer
Media, advertising or public relations officer
Copywriter or content writer
Market research assistant
Pathway
Successful completion of this course will enable you to enrol in the BSB50620 Diploma of Marketing and Communication. The Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university.
REQUIREMENTS
Participants for the Certificate IV in Marketing and Communication will be required to have:
IELTS band score of 6.0 ( Academic or general version) or equivalent internationally recognised exam result in line with Australian Student Visa requirements; or
Satisfactory completion of at least 20 weeks of ELICOS within Australian Institute; or
Completed secondary studies equivalent to an Australian Year 12 qualification
Be eligible for an English language exemption in line with Australian Student Visa requirements
NO IELTS? No worries, contact us to discuss your options
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