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BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

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COURSE DESCRIPTION

This qualification reflects the role of individuals who apply marketing and communication skills and knowledge. They may manage projects in a variety of contexts, across a number of industry sectors. They have project leadership and management roles and are responsible for achieving project objectives. They possess a sound theoretical knowledge base and use a range of specialized, technical and managerial competencies to initiate, plan, execute and evaluate their own work and/or the work of others.

Who Benefits from This Training?

This qualification is suitable for those who use well developed marketing and communication skills, and a broad knowledge base in a wide variety of contexts.

Potential Careers

  • Direct Marketing Officer
  • Marketing Coordinator
  • Analyst
  • Media Planner
  • Public Relations Officer
  • Sales Administrator

Units of Competency

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBFIA402 Report on financial activity

BSBIPR403 Protect and use brands and business identity

BSBMKG419 Analyze consumer behavior

BSBPUB402 Develop public relations campaigns

BSBPUB403 Develop public relations documents

BSBWRT401 Write complex documents

CUAWRT401 Edit texts

REQUIREMENTS

Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.

Completed Australian Year 12 or equivalent

IELTS 5.5 English language equivalence if a non-native English speaker

Be aged over 18.

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