BSB40820 Certificate IV in Marketing and Communication
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BSB40820 Certificate IV in Marketing and Communication
This qualification reflects the role of individuals who apply marketing and communication skills and knowledge. They may manage projects in a variety of contexts, across a number of industry sectors. They have project leadership and management roles and are responsible for achieving project objectives. They possess a sound theoretical knowledge…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who apply marketing and communication skills and knowledge. They may manage projects in a variety of contexts, across a number of industry sectors. They have project leadership and management roles and are responsible for achieving project objectives. They possess a sound theoretical knowledge base and use a range of specialized, technical and managerial competencies to initiate, plan, execute and evaluate their own work and/or the work of others.
Who Benefits from This Training?
This qualification is suitable for those who use well developed marketing and communication skills, and a broad knowledge base in a wide variety of contexts.
Potential Careers
- Direct Marketing Officer
- Marketing Coordinator
- Analyst
- Media Planner
- Public Relations Officer
- Sales Administrator
Units of Competency
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBFIA402 Report on financial activity
BSBIPR403 Protect and use brands and business identity
BSBMKG419 Analyze consumer behavior
BSBPUB402 Develop public relations campaigns
BSBPUB403 Develop public relations documents
BSBWRT401 Write complex documents
CUAWRT401 Edit texts
REQUIREMENTS
Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.
Completed Australian Year 12 or equivalent
IELTS 5.5 English language equivalence if a non-native English speaker
Be aged over 18.