Advanced Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Units of Competency:Total: 12 units (This qualification has 4 Core units and 8 Elective units)
Job roles:
Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:
- Marketing manager
- Marketing supervisor
- Marketing Officer/ administrator
- senior executive with a marketing focus
Pathways from the qualification: Other Advanced Diploma or Graduate Certificate qualifications.
Qualification and recognition: Students who successfully complete this qualification will be awarded the nationally recognised BSB60520 Advanced Diploma of Marketing and Communication.
Learning outcomes:
- Lead and manage marketing activities
- Develop strategic and business plans
- Understand and manage business finance
- Develop marketing plans
REQUIREMENTS
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Though the training package does not stipulate any entry requirements, ACTB uses the following criteria for entry into this qualification:
International students
Aged 18+
IELTS 5.5 or equivalent English proficiency
Completed high school, or equivalentCompleted all core units in BSB52415 Diploma of Marketing and Communication (for both international and domestic students):
BSBPMG430 Undertake project work
BSBMKG522 Design and develop marketing communication plans
BSBMKG541 Identify and evaluate market opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG555 Write persuasive copy
EDUCATIONAL INSTITUTION
Set up in 2009, Australian College of Technology and Business Pty Ltd (ACTB) is a registered training organisation that delivers nationally accredited courses to students and corporate enterprises in Australia. ACTB is CRICOS registered and welcomes international students from all parts of the world. ACTB offers certificate and diploma courses in Business, Management and Project Management. The programs offered are interactive, practical and flexible, and provide a unique learning experience. ACTB’s friendly staff ensures that students have a strong support network.ACTB organises a range of fun outdoor excursions and activities for students, which are great avenues to make new friends and relax. ACTB is located in the heart of Brisbane, in the historic and colourful Fortitude Valley, not far from restaurants, shopping malls, karaoke bars, theatres and other attractions.
