Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Course Structure
Code Title Core/ Elective
BSBCMM411 Make presentations Core
BSBCRT412 Articulate, present and debate ideas Core
BSBMKG433 Undertake marketing activities Core
BSBMKG435 Analyse consumer behaviour Core
BSBMKG439 Develop and apply knowledge of communications industry Core
BSBWRT411 Write complex documents Core
BSBMKG431 Assess marketing opportunities Elective
BSBMKG440 Apply marketing communication across a convergent industry Elective
BSBTEC303 Create electronic presentations Elective
BSBPEF402 Develop personal work priorities Elective
BSBPEF401 Manage personal health and wellbeing Elective
BSBMKG434 Promote products and services Elective
Pathways from the qualification
The students who undertake the BSB40820 Certificate IV in Marketing and Communication are provided with advice of further training options. Students who gain this qualification can further their study in BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
Marketing Coordinator Advertising Account Coordinator
Media Assistant Market Research Assistant
Sales Administrator Public Relations Officer
Media Planner Promotions Assistant Manager
Direct Marketing Officer Marketing Officer
REQUIREMENTS
Entry Requirements
Students must be aged 18 or above and have satisfactorily completed at least Australian Year 12 or overseas equivalent school qualifications or Certificate III in a related field.
English proficiency requirement:
IELTS overall score 5.5
TOEFL (iBT) score of 46
PTE (Pearson Test of English Academic) score of 45
EDUCATIONAL INSTITUTION
Australian Ideal College (AIC) is a progressive education provider in Sydney, Australia. The College is devoted to provide quality English language courses and business programs. English language courses are offered from beginners’ level to advanced level. The College aims to achieve and maintain excellence in education while upholding academic, professional and personal integrity.
