Diploma of Marketing and Communication
Diploma of Marketing and Communication
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure
Code Title Core/ Elective
BSBMKG541 Identify and evaluate marketing opportunities Core
BSBMKG542 Establish and monitor the marketing mix Core
BSBMKG552 Design and develop marketing communication plans Core
BSBMKG555 Write persuasive copy Core
BSBPMG430 Undertake project work Core
BSBMKG543 Plan and interpret market research Elective
BSBMKG545 Conduct marketing audits Elective
SIRXOSM007 Manage risk to organisational reputation in an online setting Elective
BSBCMM511 Communicate with influence Elective
BSBPEF501 Manage personal and professional development Elective
SIRXSTR001 Develop an ecommerce strategy Elective
SIRXOSM002 Maintain ethical and professional standards when using social media and online platforms Elective
Pathways from the qualification:
The students who undertake the BSB50620 Diploma of Marketing and Communication are provided with advice of further training options. Students who gain this qualification can further their study in BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications.
Job roles and titles vary across different industry sectors.:
Possible job titles relevant to this qualification include:
Sales Manager
Marketing Coordinator
Marketing Team Leader
Public Relations Manager
Marketing Manager
International Marketing Coordinator (Education)
REQUIREMENTS
Entry Requirements
Students must be aged 18 or above and have satisfied one of the following requirements:
Have completed BSB42415 Certificate IV in Marketing and Communication OR:
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
English proficiency requirement:
IELTS overall score 5.5
TOEFL (iBT) score of 46
PTE (Pearson Test of English Academic) score of 45
EDUCATIONAL INSTITUTION
Australian Ideal College (AIC) is a progressive education provider in Sydney, Australia. The College is devoted to provide quality English language courses and business programs. English language courses are offered from beginners’ level to advanced level. The College aims to achieve and maintain excellence in education while upholding academic, professional and personal integrity.
