BSB40820 Certificate IV in Marketing and Communication
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BSB40820 Certificate IV in Marketing and Communication
This qualification reflects the role of individuals who use well-developed marketing and communication skills and broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to her duties. Individuals…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use well-developed marketing and communication skills and broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to her duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
You will need
Positive attitude and an interest in Marketing and Communication. No previous training in Marketing and Communication is required to undertake this course.
Career Opportunities
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Marketing Officer
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Public Relation Officer
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Junior Brand Manager
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?
Assessment
The units of competency are assessed using any of the following methods:
- Role Play
- Case Study
- Activities
- Written Test/Practical Test
- Simulated Business
- Projects
- Observation/Third-Party Report
?Units of Competencies
BSBCMM411 Make Presentations
BSBMKG434 Promote products and services
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communication industry
BSBMKG440 Apply marketing communication across a convergent industry
BSBWRT411 Write complex documents
BSBCRT413 Collaborate in creative processes
BSBCRT412 Articulate, present and debate ideas
BSBTEC303 Create electronic presentations
BSBMKG442 Conduct e-marketing communications
BSBMKG437 Create and optimise digital media
Further Study
After Successful Completion of Certificate IV in Marketing and Communication, students can pursue the Diploma of Marketing and Communication
REQUIREMENTS
Completion of Year 10 or equivalent
Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.