BSB50620 Diploma in Marketing and Communication
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BSB50620 Diploma in Marketing and Communication
This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
If you’re already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.
Career Opportunities
Marketing Officer
Marketing Manager
Digital Marketing Strategist
Public Relations Manager
Assessment
The units of competency are assessed using any of the following methods:
Role Play
Case Study
Activities
Written Test/Practical Test
Simulated Business
Projects
Observation/Third-Party Report
?Unit Competencies
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG548 Forecast international market and business needs
BSBMKG550 Promote products and services to international markets
BSBMKG544 Plan and monitor direct marketing activities
BSBOPS505 Manage organisational customer service
BSBSTR501 Establish innovative work environments
Further Study
After Successful Completion of Diploma of Marketing and Communication, students can pursue the Advanced Diploma of Marketing and Communication
REQUIREMENTS
Completion of Certificate IV in Marketing and Communication core units
Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.