BSB60520 Advanced Diploma in Marketing and Communication
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BSB60520 Advanced Diploma in Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation.
?This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Career Opportunities?
Marketing Director
Marketing Manager
Marketing Coordinator
Assessor
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Assessment
The units of competency are assessed using any of the following methods:
Role Play
Case Study
Activities
Written Test/Practical Test
Simulated Business
Projects
Observation/Third-Party Report
Unit Competencies
BSBMKG621 Develop organisational marketing strategy?
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks
BSBMKG624 Manage market research
BSBMKG628 Lead organisational public relations
BSBLDR601 Lead and manage organisational change
BSBSTR601 Manage innovation and continuous improvement
BSBCRT512 Originate and develop concepts
?Further Study
After Successful Completion of Advanced Diploma of Marketing and Communication, students can progress to undergraduate degree level studies at universities.
REQUIREMENTS
Completion of Diploma of Marketing and Communication core units
Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.