Master of Marketing
Master of Marketing
The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and…
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COURSE DESCRIPTION
The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice. Key learning outcomes of this course are: Advanced level of knowledge of theory, practice and current developments in marketing An understanding of key business disciplines Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving Critical awareness of contemporary debates and emerging thinking and technologies of marketing Application of marketing to a broad range of social and business contexts Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges Completion of a major, high level consulting project
COURSE STRUCTURE
This course contains 12 core subjects in related fields.
PATHWAY TO EMPLOYMENT / FURTHER STUDY
This course is designed to provide a comprehensive learning program for both international and domestic students seeking to work at a high level in the marketing field across a wide range of industries. The course can lead to a professional career as a senior marketing manager/marketing director or for executives whose responsibilities involve marketing including sales manager, events manager, advertising and promotions manager, marketing communications, market research and analysis, customer relations management, digital marketing and marketing consulting at a senior level.
REQUIREMENTS
An Australian bachelor’s degree (or equivalent qualification, including an overseas qualification)
Completion of a graduate certificate or graduate diploma in any field, or
Completion of IMC’s Postgraduate Preparation Program
Find out if your overseas qualification is recognised and meets the Entry Requirements.
Completion of Bachelor degree.
IELTS Academic A minimum overall score of 6.0 with no individual band less than 5.5.
EDUCATIONAL INSTITUTION
Top Education Institute was established in 2001 and is located in the Australian Technology Park, Sydney. It offers the Diploma in Management and deals with subjects like accounting, information systems, management and marketing. They also offer the Bachelor in Accounting (commerce), Master of Professional Accounting and the Master of Professional Accounting and Business of the University of New England. In addition, they are also approved providers of the Skilled Migration Internship Program- Accounting.
