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Advanced Diploma of Marketing and Communication

Advanced Diploma of Marketing and Communication

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COURSE DESCRIPTION

This course reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

Marketing director

Marketing strategist

National, regional or global marketing manager

Course Structure

Marketing Strategy

Marketing Plan

Marketing Processes

Marketing Networks

Marketing Research 2

International Marketing Programs

Advertising Campaigns 1

Advertising Campaigns 2

Innovation 2

Problem Solving

Marketing Budgets

Organisational Digital Strategies

REQUIREMENTS

Successful completion of 10904NAT Diploma of Social Media Marketing, BSB52415 Diploma of Marketing and Communication or BSB50620 Diploma of Marketing and Communication or equivalent or have four years equivalent full-time relevant verifiable work experience.

English language proficiency requirements:

IELTS: 5.5

iBT TOEFL: 60

C1 Advanced: C

C2 Proficiency: C

CEF: B2

B2 First: C

PTE General: Level 3

PTE Academic: 59-74

TOEIC: 625

EDUCATIONAL INSTITUTION

Australian Pacific College (APC), founded in 1993 is an Australian educational provider – with multiple campuses- of which one is based in Melbourne. The College and its courses are Australian government registered. APC offers a wide range of English courses as well as vocational courses from Certificate II level up to Advanced Diplomas in a variety of disciplines. Its English courses are also accredited by the National ELT Accreditation Scheme (NEAS) and meet the high standards expected by international students. APC currently welcomes over 5,000 international students from over 90 countries.

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Australian Pacific College (APC), founded in 1993 is an Australian educational provider – with multiple campuses- of which one is based in Melbourne. The College and its courses are Australian government registered. APC offers a wide range of English courses as well as vocational courses from Certificate II level up to Advanced Diplomas in a variety of disciplines. Its English courses are also accredited by the National ELT Accreditation Scheme (NEAS) and meet the high standards expected by international students. APC currently welcomes over 5,000 international students from over 90 countries.

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