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Diploma of Marketing and Communication

Diploma of Marketing and Communication

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COURSE DESCRIPTION

The Diploma of Marketing and Communication reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Possible job titles relevant to this qualification include:

Marketing Manager

Marketing Team Leader

Product Manager

Public Relations Manager

Course Structure

Marketing Communication Plans

Marketing Projects

Marketing Opportunities 1

Marketing Mix

Persuasive Copywriting

Market Research 1

Marketing in a Digital World

Marketing Audit

Analyse Data

Concept Development

International Markets

REQUIREMENTS

Successful completion of BSB42415 Certificate IV in Marketing and Communication or BSB40820 Certificate IV in Marketing and Communication or equivalent or have two years equivalent full-time relevant verifiable work experience.

English language proficiency requirements:

IELTS: 5.5

iBT TOEFL: 60

C1 Advanced: C

C2 Proficiency: C

CEF: B2

B2 First: C

PTE General: Level 3

PTE Academic: 59-74

TOEIC: 625

EDUCATIONAL INSTITUTION

Australian Pacific College (APC), founded in 1993 is an Australian educational provider – with multiple campuses- of which one is based in Melbourne. The College and its courses are Australian government registered. APC offers a wide range of English courses as well as vocational courses from Certificate II level up to Advanced Diplomas in a variety of disciplines. Its English courses are also accredited by the National ELT Accreditation Scheme (NEAS) and meet the high standards expected by international students. APC currently welcomes over 5,000 international students from over 90 countries.

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Australian Pacific College (APC), founded in 1993 is an Australian educational provider – with multiple campuses- of which one is based in Melbourne. The College and its courses are Australian government registered. APC offers a wide range of English courses as well as vocational courses from Certificate II level up to Advanced Diplomas in a variety of disciplines. Its English courses are also accredited by the National ELT Accreditation Scheme (NEAS) and meet the high standards expected by international students. APC currently welcomes over 5,000 international students from over 90 countries.

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