BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
Course Description This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing…
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COURSE DESCRIPTION
Course Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Recommended Pathways
Pathways into the qualification:
Individuals may enter Advanced Diploma of Marketing and Communication upon completed Diploma of Marketing and Communication qualification.
Pathways from the qualification:
After achieving Advanced Diploma of Marketing and Communication, individuals could progress to Bachelor course within marketing and communication area.
Employment Pathways from the qualification:
This qualification provides a pathway to work in a senior managerial roll within various Business settings. Possible job titles include:
- marketing director
- national, regional or global marketing manager
Delivery
Training is based on face-to-face classroom delivery including interactive classroom teaching, and tutorials. Classes will be scheduled for minimum of 20 contact hours per week.
Course Credit
Course Credit is the value assigned for the recognition of equivalence in content and learning outcomes between different types of learning and/or qualifications. Course Credit reduces the amount of learning required to achieve a qualification and may be through Credit Transfer (CT) and/or Recognition of Prior Learning (RPL).
Students may apply for RPL or Credit transfers for any unit in which they can successfully demonstrate competency.
Next Steps
Students may enrol in further studies in Bachelor level Marketing related degrees in any Australian Higher education institution or universities.
REQUIREMENTS
- Minimum 18 years of age at the time of commencement
- Successful completion of Diploma of Marketing and Communication qualification
- Minimum IELTS score of 5.5 or PTE score of 42 or its equivalent
In addition,
- Should have basic computer and MS Office skills (Word, Excel and Power Point)
EDUCATIONAL INSTITUTION
Australis Institute of Technology and Education (AITE) is a CRICOS Registered Training Organisation (RTO) established in year 2010. It covers subject areas including leadership, management, marketing, communication, business, and hospitality through its certificate and diploma programs. AITE has 4 campuses located in Parramatta (Sydney), Brisbane, Gold Coast and Cairns.
