Advanced Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Pathway from the qualification
After achieving this qualification candidates may choose to undertake studies at higher education level.
Employment pathway
Typically, students completing this qualification may perform the role of a marketing director; marketing strategist; national, regional or global marketing manager
Jobs Roles
- Client Services Executive
- Marketing Director
- Advertising Account Director
- Client Services Director
- Marketing Strategist
- Advertising Account Planning Manager
- Marketing Manager
REQUIREMENTS
Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):
BSBMKG541 Identify and evaluate marketing opportunities;
BSBMKG542 Establish and monitor the marketing mix;
BSBMKG552 Design and develop marketing communication plans;
BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience
are 18 years or older; and
have completed Year 12 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 6.0 or equivalent.
EDUCATIONAL INSTITUTION
Founded in 2012, Berkley Business Institute (BBI) is a leading Registered Training Organisation (RTO) under the Wellington Education Group. It specialises in business offering high quality courses leading to diplomas and advanced diplomas. Located in the heart of Sydney, BBI’s campus gives its students unparalleled access to famous attractions, restaurants, beaches, parks, museums and countless other cultural experiences. Its teachers focus on providing the best possible educational experience in Sydney.
