Master of Communication
Master of Communication
Whether you desire to work in business, government, or a not-for-profit organisation, advanced and strategic communication skills will take you all the way from the interview to the boardroom. Communication is key to every section of every organisation. With knowledge and skills in strategic communication, you can help organisations craft…
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COURSE DESCRIPTION
Whether you desire to work in business, government, or a not-for-profit organisation, advanced and strategic communication skills will take you all the way from the interview to the boardroom.
Communication is key to every section of every organisation. With knowledge and skills in strategic communication, you can help organisations craft visions for engaging their target audiences, manage internal change, deal with crises, form helpful relationships with clients and stakeholders, and produce clear, persuasive messages across a range of traditional and digital media.
Bond’s Master of Communication will take your skills to the next level, bring you up-to-date on the risks and opportunities of new and emerging media, and future-proof your career with the ability to adapt to work situations that have yet to be imagined.
The dynamic learning experience of the Master of Communication combines face-to-face, small group classes in disciplines such as public relations, advertising, social media, and organisational communication with a research project (large or small) of your own choosing.
If you are looking to develop or enhance your expertise in the rapidly expanding field of professional communication, the Master of Communication is for you. As a student in the program, you will gain applied skills and knowledge in advertising, public relations, social media, human communication theory, relational communication, organisational communication and leadership, and communication research. You will also undertake a research project of your own choosing. Throughout the program, you will develop theoretical knowledge and practical skills in professional communication to equip you for roles in the fields of advertising, public relations, social media, research, management and leadership, and internal communication in private, public, and non-profit organisations.
What can you do with your degree?
All business, government, and not-for-profit organisations require the expertise of a communication professional to navigate the many complex channels that exist, both traditional and emerging. The Master of Communication program will equip students with the skills to focus on interpersonal and group interactions in the workplace; communication challenges posed by an increasingly diverse and virtual workforce; planning for internal and external communication in private, public, and non-profit organisations; media strategies; and management of risks, among other topics.
Program learning outcomes
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.
EDUCATIONAL INSTITUTION
Bond University is a private university located on the Gold Coast, Queensland. It was established in 1989. Bond provides students with a high-quality, individualised study experience. Students learn under the mentorship of world-class, industry leading academics, and receive a fast-paced, well-rounded education with unparalleled access to resources and professional development opportunities. For 16 years, Bond has stood strong as Australia’s number one university for student experience (according to the Good Universities Guide). The university offers programs in the fields of Actuarial Science and Data Analytics; Architecture; Business and Tourism Management; Commerce and Entrepreneurship; Communication, Film and Creative Media; Construction, Property and Planning; Health, Biomedical and Sport Sciences; International Relations, Politics and Arts; Law; Medicine; Project Management and Innovation; Psychology, Criminology and Social Sciences. The university awards bachelors, masters, and doctoral degrees in various fields.
