Master of Marketing (Professional)
Master of Marketing (Professional)
In today’s highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity…
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COURSE DESCRIPTION
In today’s highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences.
Only available to international students, Bond’s Master of Marketing (Professional) will allow you to hone in on your strategic and analytical skills, where you will learn to confidently gather, analyse and interpret customer and market data to drive change and improve customer experience to improve organisational positioning and competitive advantage in a global context. Your studies will equip you with an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, digital and social media marketing and marketing analytics.
The Master of Marketing (Professional) provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics. Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through individual and team projects that take on real marketing challenges facing today’s organisations.
Where will your degree take you?
Marketing is a crucial aspect of any business. In today’s highly competitive environment, organisations need skilled marketing professionals who can create, execute and evaluate effective marketing strategies. As a profession, marketing is receiving more attention than ever before due to the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences/markets. Increasingly, marketing leaders must be able to confidently gather, analyse and interpret customer and market data to navigate the changing digital landscape impacting their organisations.
Program learning outcomes
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.
EDUCATIONAL INSTITUTION
Bond University is a private university located on the Gold Coast, Queensland. It was established in 1989. Bond provides students with a high-quality, individualised study experience. Students learn under the mentorship of world-class, industry leading academics, and receive a fast-paced, well-rounded education with unparalleled access to resources and professional development opportunities. For 16 years, Bond has stood strong as Australia’s number one university for student experience (according to the Good Universities Guide). The university offers programs in the fields of Actuarial Science and Data Analytics; Architecture; Business and Tourism Management; Commerce and Entrepreneurship; Communication, Film and Creative Media; Construction, Property and Planning; Health, Biomedical and Sport Sciences; International Relations, Politics and Arts; Law; Medicine; Project Management and Innovation; Psychology, Criminology and Social Sciences. The university awards bachelors, masters, and doctoral degrees in various fields.
