Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
CAREER OUTCOMES:
Attainment of this qualification may enable the participant to fill positions in opportunities in various business and commercial enterprises as:
Public Relations Officer
Marketing Officer
Marketing Coordinator
PATHWAYS FROM THE QUALIFICATION
BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications
COURSE STRUCTURE
This qualification is made up of 12 units of competency (6 core units and 6 elective units).
6 CORE UNITS
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG435 – Analyse consumer behaviour
BSBWRT411 – Write complex documents
BSBMKG433 – Undertake marketing activities
BSBMKG439 – Develop and apply knowledge of communications industry
6 ELECTIVE UNITS
BSBMKG440 – Apply marketing communication across a convergent industry
BSBMKG434 – Promote products and services
BSBMKG432 – Research international markets
BSBMKG437 – Create and optimise digital media
BSBCRT411 – Apply critical thinking to work practices
BSBCRT413 – Collaborate in creative processes
REQUIREMENTS
It is recommended that individuals should:
Be 18 years of age or over; AND
Have completed Year 11 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 5.0 or equivalent.
EDUCATIONAL INSTITUTION
Business Institute of Australia (BIA) offers nationally accredited and internationally recognised qualifications in the fields of management, accounting and travel and tourism. Qualifications obtained at BIA fulfil the requirements of Training Packages, and could also be used to pathway into further studies offered at Universities and colleges across Australia.BIA is committed to providing its students with the opportunity to engage in a flexible learning and assessments process. BIA’s approach to flexible learning and assessment is to offer students a variety of learning and assessment experiences that may include but are not limited to Class-based training/assessment, Group discussions, Role-plays, Presentations, Self-directed study and Research activities.
