Diploma of Marketing and Communication
Diploma of Marketing and Communication
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
CAREER OUTCOMES:
Upon successful completion of BSB52415, a person could seek employment opportunities in various business and commercial enterprises as:
Marketing Leader
Marketing Manager
PATHWAYS FROM THE QUALIFICATION
BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications
COURSE STRUCTURE
This qualification is made up of 12 units of competency (5 core units and 7 elective units).
5 CORE UNITS
BSBMKG552 – Design and develop marketing communication plans
BSBPMG430 – Undertake project work
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBMKG555 – Write persuasive copy
7 ELECTIVE UNITS
BSBMKG543 – Plan and interpret market research
BSBMKG544 – Plan and monitor direct marketing activities
BSBMKG545 – Conduct marketing audits
BSBMKG546 – Develop social media engagement plans
BSBMKG550 – Promote products and services to international markets
BSBDAT501 – Analyse data
BSBSTR501 – Establish innovative work environments
REQUIREMENTS
Be 18 years of age or over; AND
Have completed Year 12 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 5.5 or equivalent.
Have completed BSB42415 Certificate IV in Marketing and Communication.
Or have completed the following units (or equivalent competencies):
– BSBCMM411 Make presentations;
– BSBCRT412 Articulate, present and debate ideas;
– BSBMKG433 Undertake marketing activities;
– BSBMKG435 Analyse consumer behaviour;
– BSBMKG439 Develop and apply knowledge of communications industry; and
– BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Or have two years equivalent full-time relevant work experience.
EDUCATIONAL INSTITUTION
Business Institute of Australia (BIA) offers nationally accredited and internationally recognised qualifications in the fields of management, accounting and travel and tourism. Qualifications obtained at BIA fulfil the requirements of Training Packages, and could also be used to pathway into further studies offered at Universities and colleges across Australia.BIA is committed to providing its students with the opportunity to engage in a flexible learning and assessments process. BIA’s approach to flexible learning and assessment is to offer students a variety of learning and assessment experiences that may include but are not limited to Class-based training/assessment, Group discussions, Role-plays, Presentations, Self-directed study and Research activities.
