BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organization. They analyze, design, and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing and communications…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organization. They analyze, design, and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organization.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Career Outcomes
Students who complete this course may be able to seek employment in a range of rewarding marketing roles, across multiple industries, such as:
Marketing Director
Marketing Strategist
National, regional, or global marketing manager
Marketing and Communications Consultant
Account Manager (Advertising)
Marketing and Communications Manager
Education Pathways
Students who complete this course may wish to continue their education in the higher education courses in marketing or communication.
Potential employment options are as a Senior Marketing Manager in a range of industry areas.
REQUIREMENTS
International students must:
• Be at least 18 years of age and must have completed at least the equivalent of Year 12.
• Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old).
EDUCATIONAL INSTITUTION
CASS Training International College (CTIC) is a training college in the city of Brisbane. CTIC offers unique electives tailored to the needs of international students. These electives not only enable students to focus on their individual requirements and control their learning outcomes but also expose students to varied teaching styles. CTIC’s General English, IELTS, EAP and Real English programs are widely regarded. The college’s enthusiastic and dedicated teachers offer personalised attention to students in a wide range of classes for different skill sets. Most of CTIC’s staff is bilingual or multilingual and has experience in overseas study. Sydney is among the world’s leading study destinations for international students and is ranked in the Top 10 for security, infrastructure and personal safety. It is also home to a large number of top-tier universities and private higher education providers offering a range of courses and degrees.
