Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base…
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COURSE DESCRIPTION
The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.
In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.
Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.
Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
Career Opportunities
Upon successful completion of the Bachelor of Business (Marketing) students will have gained the skills and knowledge to work in a marketing and/or business orientated role within internationally or domestically focused organisations.
Opportunities for Further Study
Students who successfully complete the Bachelor of Business (Marketing) can apply to study a number of postgraduate qualifications in Australia and abroad.
Purpose
Students in the Bachelor of Business (Marketing) aims to produce graduates who can apply marketing theories and models, learn how to analyse marketing opportunities, design and run a marketing campaign as well as develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.
Knowledge
This course incorporates core knowledge in Business and Marketing. It aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. The course comprises a 16 Unit major sequence providing depth of knowledge with breadth being provided through the 8 electives required for completion of the degree.
Skills
Graduates of the Bachelor of Business (Marketing) will:
• Think creatively with an ability to critically evaluate concepts and ideas and generate effective and innovative solutions.
• Possess depth in marketing knowledge to allow them to engage effectively with a variety of industry market sectors and display the capacity and strategies to independently engage with the process of continuous learning.
• Have developed skills to apply logic and rationale to analyse complex issues and to creatively solve problems through intelligent decision making.
• Possess the ability to communicate effectively in ways appropriate to the discipline, audience and purpose.
Application of Knowledge and Skills
Graduates of a Bachelor of Business (Marketing) will demonstrate the application of knowledge and skills:
• Through their capacity for technical awareness and adaptability combined with their ability to research, synthesize and communicate relevant information.
• Through a strong foundation in marketing principles and with the ability to draw on this knowledge and apply it in the relevant context.
• To effectively contribute to the industry as an individual or as part of a group with the poise, behaviour and ethical standing expected by the industry.
REQUIREMENTS
Successful completion of a qualification equivalent to at least an Australian Senior Secondary Certificate of Education to Year 12 or international equivalent.
English Language Admission Criteria:
IELTS (Academic): 6.0 (no band less than 5.5)
TOEFL (Paper): 550 (TWE 4.0)
TOEFL (iBT): 60 (minimum of 20 in the writing section)
PTE: 50 (with no communication score less than 46)
CAE (before 2015): 52 (with no less than borderline in each skill)
CAE (from 2015): 169-175 (no band less than 169)
EDUCATIONAL INSTITUTION
CIC Higher Education Pty Ltd (CIC) is an Australian education institution specialising in providing students with higher education degrees. Study options on offer include the Bachelor of Business (Accounting), Bachelor of Business (Management), and Bachelor of Business (Marketing). Its academic team has extensive knowledge & industry experience, helps students achieve their academic goals and develop employable skills. CIC is home to international students from more than 40 different countries.
