Advanced Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communication activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communication field. Typically, they are accountable for group outcomes and the overall performance of…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communication activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communication field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to their duties.
Vocational outcomes
Successful completion of the BSB60520 Advanced Diploma of Marketing and Communication can lead to a range of possible career opportunities including Marketing Manager, Marketing Director, Advertising Account Director, Client Service Executive and Client Service Director.
Course Structure
The 12 units of competency (4 Core and 8 Electives) are delivered throughout 78 weeks (54 weeks tuition and 24 weeks holiday). All units of competency must be completed to attain BSB60520 Advanced Diploma of Marketing and Communication.
REQUIREMENTS
Entry to this qualification is limited to those who:
• Have completed BSB52415 Diploma of Marketing and Communication, or
• Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent, or
• Have four years equivalent full-time relevant work experience All International Students must have IELTS 5.5 or equivalent.
EDUCATIONAL INSTITUTION
Crown Institute of Business and Technology (CIBT) is a privately owned and operated educational institute located in North Sydney, Australia that provides educational and training services to international students. At present CBIT’s training programs are focused in English language which includes general English (both beginner and advanced) and IELTS preparation courses. It also offers diploma and certificate programs in hospitality, management and accounting, and financial services. CIBT runs only those courses which are accredited by the appropriate government bodies.
