Bachelor of Science (Psychology)/Bachelor of Commerce (Marketing)
Bachelor of Science (Psychology)/Bachelor of Commerce (Marketing)
Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce. You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human…
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COURSE DESCRIPTION
Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.
You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.
You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.
In addition, you will be able to run your own virtual company in the business capstone unit and you can enrol in a business internship unit in your final year.
To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training.
Professional recognition
This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required.
Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.
In Australia, after fourth year, the completion of a two-year master’s program or a one-year professional masters and one year of supervised psychological practice, is required for full registration as a psychologist.
Career information
Support Worker
Mental Health Advocate
Events Coordinator
Fundraising Coordinator
Online Marketing Specialist
Marketing Communications Manager
Search Engine Optimisation Consultant
Advertising Specialist
Marketing Psychologist
Product Developer
What you’ll learn
Apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
Apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
Access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
Communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
Select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
Demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline.
REQUIREMENTS
Students from different countries should have qualifications equivalent to Australian Year 12 and a scaled mark of at least 50 in English, Literature, or English as an Additional Language or Dialect.
IELTS (International English Language Testing System) – Listening, Reading, Writing, and Speaking – 6.0; Overall band score 6.5; TOEFL Score: 79 (overall); Reading 13; Listening 13; Speaking 18; Writing 21; Pearson Test of English – Listening, Reading, Writing, and Speaking – 50; Overall band score 58; TOEFL (Test of English as a Foreign Language) and PBT (Paper Based Test) – 570 and 4.5 in TWE; C1 Advanced Formerly known as Cambridge English: Advanced (CAE) 176 with 169 in Reading, Writing, Listening and Speaking. C2 Proficiency Formerly known as Cambridge English: Proficiency (CPE) 190 with 176 in Reading, Writing, Listening and Speaking.
EDUCATIONAL INSTITUTION
Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population. Around 60,000 students from more than 130 countries study a Curtin degree, at locations including Perth, Margaret River, Kalgoorlie, Sydney, Malaysia and Singapore. Our cultural diversity adds a rich and valuable dimension to the campus atmosphere, preparing all graduates to live and work effectively in an increasingly global environment. We offer a range of industry-aligned undergraduate and postgraduate courses in business, humanities, health, engineering and related sciences. We also have a long-standing focus on Aboriginal and Torres Strait Islander education and culture, supported by our Centre for Aboriginal Studies.Curtin is widely recognised for its practical research that is focused on solving timely, real-world problems. In recent years our research activity has grown significantly, driving our rapid rise up the international university rankings.As a university that never settles, we will continue to develop existing partnerships and establish new ones in areas relevant to our research and teaching.
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