Bachelor of Communication
Bachelor of Communication
In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you will learn how to craft content that resonates with your audience across print, digital, audio and…
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COURSE DESCRIPTION
In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you will learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you will create persuasive messages that move people to action.
You will develop specialised industry skills, with the option to major in the following areas:
advertising
digital and social media
journalism
public relations.
Along with your major, you will personalise your degree with minors in complementary study areas, like integrated communication, creative advertising, photojournalism, Indigenous studies and more.
Want to turn your passion for words into a meaningful career?
Learn how the principles of ethical communication and technology apply in the modern media landscape and develop the critical thinking and practical production skills to target key audiences effectively. Harness your passion for creativity, communication, and visual language to shape public opinion and thrive across a wide range of roles in the rapidly evolving media and communications sector.
How we communicate has the unique power to connect, teach and inspire change. When you study a Bachelor of Communication at Deakin you will master your craft, utilising creative practice and technology to shift public perception and make an impact on the world around you. You’ll explore and utilise different communication mediums, developing specialist skills on your journey to becoming a well-rounded and in-demand communications professional.
You will learn what the modern media industry looks like, executing digital strategies with the latest communication technologies. Some of the key areas you will explore:
implementing social and digital media content strategies
how to engage audiences with podcasts and videos
strategic communication planning for advertising, digital and public relations
campaigns copywriting and ideation
creating inspiring campaigns or events and managing reputations
Career outcomes
With humans constantly processing more information than ever before, communication plays a pivotal role in shaping what people care about. Clear and compelling communication is an influential tool that is highly sought-after across sectors and industries, impacting everything from public opinion, education, politics and social justice issues.
When you study a Bachelor of Communication, you walk away with a diverse range of in-demand and highly transferrable skills that employers are looking for.
You’ll have the critical skills to work across industries, worldwide. Your future career could see you working in private, public, or non-profit sectors, be it a newsroom, a top agency or digital start-up, or even as an entrepreneurial self-starter. Our graduates go on to excel in roles such as:
account manager
advertising art director
brand specialist
copywriter
digital creative
digital marketer or media specialist
editor
journalist
marketing communications strategist
media researcher or planner
public relations professional
publisher
social media manager
EDUCATIONAL INSTITUTION
Deakin University is ranked in the top 1% of universities worldwide (ARWU).  It is a global leader in many areas of study including accounting and finance, business, engineering, education, nursing, sport science, and sport management. It is known for its industry-based learning, with all degrees offering the opportunity for work placements. Deakin has four campuses across the state of Victoria, offering high-quality teaching and first-rate facilities.  Our students love studying here – that is why Deakin University has been ranked #1 for course and student satisfaction in Victoria for 13 years (Australian Graduate Survey 2010–2015, Graduate Outcomes Survey 2016–2022 (GOS)).
