Bachelor of Marketing (Psychology)
Bachelor of Marketing (Psychology)
Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from the complementary disciplines of marketing and psychology to unlock creative marketing solutions and graduate with a unique skill set that is in demand across all industries. You will be…
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COURSE DESCRIPTION
Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from the complementary disciplines of marketing and psychology to unlock creative marketing solutions and graduate with a unique skill set that is in demand across all industries.
You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making – from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies.
Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you’re applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.
Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?
Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.
Leverage the strong industry partnerships of Deakin Business School and School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:
get hands-on experience with emerging technologies and analytics tools
work on psychology-led marketing strategies in industry settings
complete research reports, presentations and projects that simulate real-world scenarios
create professional profiles and action plans to boost your employability.
These practical experiences are available to every student and are crucial in ensuring you graduate well connected, confident and job-ready.
Deakin’s deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Social Psychology and Integrated Marketing Communications in the Digital Age.
Career outcomes
Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell.
High Industry demands puts you in a strong position to choose from a diverse range of roles and areas including:
advertising
consumer advocacy
communications manager
customer experience officer
customer insights analyst
customer journey expert
digital marketing director
insights data translator
market and consumer research
touchpoint and engagement designer
EDUCATIONAL INSTITUTION
Deakin University is ranked in the top 1% of universities worldwide (ARWU).  It is a global leader in many areas of study including accounting and finance, business, engineering, education, nursing, sport science, and sport management. It is known for its industry-based learning, with all degrees offering the opportunity for work placements. Deakin has four campuses across the state of Victoria, offering high-quality teaching and first-rate facilities.  Our students love studying here – that is why Deakin University has been ranked #1 for course and student satisfaction in Victoria for 13 years (Australian Graduate Survey 2010–2015, Graduate Outcomes Survey 2016–2022 (GOS)).
