Graduate Diploma of Public Relations
Graduate Diploma of Public Relations
Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment. Ready to upskill into a leadership role in the public…
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COURSE DESCRIPTION
Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment.
Ready to upskill into a leadership role in the public relations industry?
To thrive in a changing industry, you will need to develop new skills and new ways of thinking. The Graduate Diploma of Public Relations prepares you for the changing demands of employers and clients by combining traditional skills, such as writing, collaboration and project and campaign planning, with training in fundamental areas of public relations, such as crisis communications, digital communication and social media. Professionally accredited and designed in close consultation with industry, the course reflects current practice trends while setting you up for sustained career growth in an evolving landscape.
From strategy development and public relations writing to reputation and issues management, you will develop the practical skills to tackle the diverse challenges of the role. Through authentic, real-world assessment tasks like developing public relations campaigns, you will enhance your ability to influence behaviours, beliefs and attitudes through strategic communications across a broad range of channels.
Internships and work-integrated learning opportunities allow you to build even more practical experience. Work on briefs for real clients and discover what it takes to deliver campaigns to a deadline, while managing stakeholder expectations and dealing with unexpected events. Through these experiences, you will grow your professional identity and form valuable networks with other bright minds in the field.
The course also exposes you to the theories and models at work behind public relations practice, allowing you to critically analyse in-market campaigns and better understand the social, cultural and ethical implications of public relations activities.
While there are many exciting career pathways for graduates, there are also opportunities for further study upon successful completion of the course. If you want to continue building your expertise, you might like to articulate into Deakin’s Master of Communication.
Career outcomes
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
EDUCATIONAL INSTITUTION
Deakin University is ranked in the top 1% of universities worldwide (ARWU).  It is a global leader in many areas of study including accounting and finance, business, engineering, education, nursing, sport science, and sport management. It is known for its industry-based learning, with all degrees offering the opportunity for work placements. Deakin has four campuses across the state of Victoria, offering high-quality teaching and first-rate facilities.  Our students love studying here – that is why Deakin University has been ranked #1 for course and student satisfaction in Victoria for 13 years (Australian Graduate Survey 2010–2015, Graduate Outcomes Survey 2016–2022 (GOS)).
