Master of Business (Marketing)
Master of Business (Marketing)
Want to develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria with Deakin’s Master of Business (Marketing). You will gain in-demand, contemporary marketing knowledge and develop the sharp…
Categories
COURSE DESCRIPTION
Want to develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria with Deakin’s Master of Business (Marketing).
You will gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.
Learn how to develop, implement and evaluate impactful marketing strategies and put your skills to practice with real-world learning opportunities. Throughout your degree, you will work on case studies and solve genuine industry problems, meaning you will graduate with the industry network, transferable skills and practical experience to land your dream job.
Are you ready to solve problems and execute innovative campaigns in a high-growth industry?
You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals.
Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).
Career outcomes
As a graduate of Deakin’s Master of Business (Marketing) you will be equipped with the practical skills, industry knowledge and professional network required to work as a professional marketer in a range of industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).
You will develop highly sought-after skills to make an impact across a wide range of careers, including roles as a:
brand manager
content developer and manager
digital marketing manager
director of marketing
marketing manager
marketing officer
market research manager
marketing specialist
social media manager.
EDUCATIONAL INSTITUTION
Deakin University is ranked in the top 1% of universities worldwide (ARWU).  It is a global leader in many areas of study including accounting and finance, business, engineering, education, nursing, sport science, and sport management. It is known for its industry-based learning, with all degrees offering the opportunity for work placements. Deakin has four campuses across the state of Victoria, offering high-quality teaching and first-rate facilities.  Our students love studying here – that is why Deakin University has been ranked #1 for course and student satisfaction in Victoria for 13 years (Australian Graduate Survey 2010–2015, Graduate Outcomes Survey 2016–2022 (GOS)).
