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Bachelor of Global Sport Business Management

Bachelor of Global Sport Business Management

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COURSE DESCRIPTION

This course gives you everything you’ll need to kick off a career in the globalised sport industry, including the growth area of event management.

You’ll learn about sport delivery systems, event management, leadership and programming, business environments and markets, culture and professional identity development, sport and recreation facilities and services management, strategic and human resource management, marketing in global sport business, funding and finance, sport venue management, event operations management, legal aspects, marketing analytics and business research and planning.
You’ll also undertake a range of work placements and project work with industry organisations, such as the West Coast Eagles, Perth Heat and Western Force.

Majors you can study in this course

Human Resource Management

Management

Marketing

Sports Science

Tourism and Hospitality Management

Course learning outcomes

Apply broad and coherent knowledge to a range of sport business situations, incorporating international/global /cultural perspectives.

Access, analyse and critically evaluate relevant information to solve challenging global sport business problems systematically.

Communicate sport business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.

Collaborate effectively in sport business team settings to produce measurable outcomes.

Generate creative ideas for sport business innovations that respond to opportunities and constant change.

Reflect on feedback and critique one’s own performance in order to identify and plan opportunities for development.

Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility in sport business settings.

Career Opportunities

The wide scope of topics in this course will help you get a picture of your future career. Opportunities exist in a range of professional, commercial, not-for-profit and government sport, recreation and event organisations at local, state, national and international levels. Your future job title might be as a Sport Development Manager, Sport Communications Manager, Sport Marketing and Sponsorship Manager, Player Manager and many others.

Possible future job titles

Sport Development Manager, Sport Marketing and Sponsorship Manager, Sport Corporate Relationships Manager, Sport Communications Manager, Sport Social Media Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Fan Engagement Manager, Sport Venue Manager

REQUIREMENTS

There are various ways to meet our admission requirements, such as:

Secondary school results

Successful completion of one year of tertiary study from a recognised institution

Completed Diploma program from a recognised institution

English competency requirements:

IELTS Academic: An overall band minimum score of 6.0, with no individual band less than 6.0. (Results are typically valid for 2 years and online tests are not acceptable.)

TOEFL iBT: 70 (no individual score less than 17)

TOEFL Paper-Based Test (PBT): Minimum score of 550, including Test of Written English of 5 or better. (Results are typically valid for only 2 years.)

Pearson Test of English (PTE) Academic: 52, with no scores less than 50. (Results are typically valid for only two years.)

EDUCATIONAL INSTITUTION

Edith Cowan University (ECU) is a large, multi-campus institution serving communities in Western Australia and internationally.ECU was awarded university status in 1991, but despite its relative youth, the University has a proud history of more than a century of service to education in Western Australia and is recognised for its teaching and learning, excellence in research, and partnerships with the community.We have more than 23,300 students, including around 18,500 undergraduates and 4,800 postgraduates. Approximately 3,600 international students attend the University, originating from 104 countries.We are a progressive University with courses developed through ongoing industry input, and employing lecturers who engage fully with their students. We’re a university that knows while knowledge is important, understanding comes from experience –experience that enables you to adapt what you’ve learned to whatever opportunities come your way. Because that’s when you do more than just survive in this world. You thrive in it.

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Edith Cowan University (ECU) is a large, multi-campus institution serving communities in Western Australia and internationally.
ECU was awarded university status in 1991, but despite its relative youth, the University has a proud history of more than a century of service to education in Western Australia and is recognised for its teaching and learning, excellence in research, and partnerships with the community.
We have more than 23,300 students, including around 18,500 undergraduates and 4,800 postgraduates. Approximately 3,600 international students attend the University, originating from 104 countries.
We are a progressive University with courses developed through ongoing industry input, and employing lecturers who engage fully with their students. We’re a university that knows while knowledge is important, understanding comes from experience –experience that enables you to adapt what you’ve learned to whatever opportunities come your way. Because that’s when you do more than just survive in this world. You thrive in it.

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