Bachelor of Marketing, Advertising and Public Relations
Bachelor of Marketing, Advertising and Public Relations
This course is unique to ECU. It blends three different but related disciplines – marketing, advertising and public relations – to give you a suite of skills to work in any creative industry. You’ll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking,…
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COURSE DESCRIPTION
This course is unique to ECU. It blends three different but related disciplines – marketing, advertising and public relations – to give you a suite of skills to work in any creative industry.
You’ll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.
You’ll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.
Majors you can study in this course
One or more of the majors in this course is externally recognised when studied within this course.
Entrepreneurship
Event Management
Management
Project Management
Sport Business
Course learning outcomes
Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
Collaborate effectively in team settings to produce measurable outcomes.
Generate creative ideas for business innovations that respond to opportunities and constant change.
Reflect on feedback and critique one’s own performance in order to identify and plan opportunities for development.
Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.
Career Opportunities
This combination of disciplines in one course will equip you with a competitive career advantage across many industries. You can also focus on areas of interest through your elective units. Will you be a Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, or a Copywriter?
Possible future job titles
Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher
REQUIREMENTS
There are various ways to meet our admission requirements, such as:
Secondary school results
Successful completion of one year of tertiary study from a recognised institution
Completed Diploma program from a recognised institution
English competency requirements:
IELTS Academic: An overall band minimum score of 6.0, with no individual band less than 6.0. (Results are typically valid for 2 years and online tests are not acceptable.)
TOEFL iBT: 70 (no individual score less than 17)
TOEFL Paper-Based Test (PBT): Minimum score of 550, including Test of Written English of 5 or better. (Results are typically valid for only 2 years.)
Pearson Test of English (PTE) Academic: 52, with no scores less than 50. (Results are typically valid for only two years.)
EDUCATIONAL INSTITUTION
Edith Cowan University (ECU) is a large, multi-campus institution serving communities in Western Australia and internationally.ECU was awarded university status in 1991, but despite its relative youth, the University has a proud history of more than a century of service to education in Western Australia and is recognised for its teaching and learning, excellence in research, and partnerships with the community.We have more than 23,300 students, including around 18,500 undergraduates and 4,800 postgraduates. Approximately 3,600 international students attend the University, originating from 104 countries.We are a progressive University with courses developed through ongoing industry input, and employing lecturers who engage fully with their students. We’re a university that knows while knowledge is important, understanding comes from experience –experience that enables you to adapt what you’ve learned to whatever opportunities come your way. Because that’s when you do more than just survive in this world. You thrive in it.
