Master of International Hospitality Management – Marketing Specialisation
Master of International Hospitality Management – Marketing Specialisation
Provides students with the skills and knowledge to think strategically when it comes to social and digital media. Confidence and competence in digital and social media is crucial for all marketing industry professionals, and those who own or manage a small to medium business. This specialisation is designed in consultation…
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COURSE DESCRIPTION
Provides students with the skills and knowledge to think strategically when it comes to social and digital media.
Confidence and competence in digital and social media is crucial for all marketing industry professionals, and those who own or manage a small to medium business. This specialisation is designed in consultation with industry, so students become proficient in the application of digital marketing technologies relevant to their careers. Students participate in a range of projects which include developing a social media marketing plan; and learning about digital analytics, Search Engine Optimisation, and artificial intelligence. These skills can be applied to the development of new products and strategic marketing plans to assist in organisational success.
Career Opportunities
Employment opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing and innovation.
Possible future job titles
Marketing Manager, Customer Relationship Manager, Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator
REQUIREMENTS
Successful applicants with a Graduate Certificate qualification or higher in Hospitality Management may seek reduced course duration by applying for recognition of prior learning.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
Bachelor degree; or
Equivalent prior learning including at least five years relevant professional experience.
English competency requirements:
IELTS Academic: An overall band minimum score of 6.5, with no individual band less than 6.0.) (Results are typically valid for 2 years and online tests are not acceptable.)
TOEFL iBT: TOEFL iBT: 84 (with no score below 17)
TOEFL Paper-Based Test (PBT): Minimum score of 573, including Test of Written English of 5.0 or better. (Results are typically valid for only 2 years)
Pearson Test of English (PTE): PTE Academic 58, with no score less than 50 for postgraduate standard entry courses. (Results are typically valid for only 2 years)
EDUCATIONAL INSTITUTION
Edith Cowan University (ECU) is a large, multi-campus institution serving communities in Western Australia and internationally.ECU was awarded university status in 1991, but despite its relative youth, the University has a proud history of more than a century of service to education in Western Australia and is recognised for its teaching and learning, excellence in research, and partnerships with the community.We have more than 23,300 students, including around 18,500 undergraduates and 4,800 postgraduates. Approximately 3,600 international students attend the University, originating from 104 countries.We are a progressive University with courses developed through ongoing industry input, and employing lecturers who engage fully with their students. We’re a university that knows while knowledge is important, understanding comes from experience –experience that enables you to adapt what you’ve learned to whatever opportunities come your way. Because that’s when you do more than just survive in this world. You thrive in it.
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