Master of Marketing and Innovation Management
Master of Marketing and Innovation Management
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organisation, their customers, their partners and society at…
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COURSE DESCRIPTION
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Specialisations you can study in this course
One or more of the specialisations in this course is externally recognised when studied within this course.
Information Systems
Professional Internship
Project Management
Course learning outcomes
Apply critical thinking and technical skills to solve authentic business problems.
Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
Independently initiate, plan and execute a substantial project to meet agreed deliverables.
Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.
Career Opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.
Possible future job titles
Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher
REQUIREMENTS
Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
Bachelor degree; or
Equivalent prior learning including at least five years relevant professional experience.
English competency requirements:
IELTS Academic: An overall band minimum score of 6.5, with no individual band less than 6.0.) (Results are typically valid for 2 years and online tests are not acceptable.)
TOEFL iBT: TOEFL iBT: 84 (with no score below 17)
TOEFL Paper-Based Test (PBT): Minimum score of 573, including Test of Written English of 5.0 or better. (Results are typically valid for only 2 years)
Pearson Test of English (PTE): PTE Academic 58, with no score less than 50 for postgraduate standard entry courses. (Results are typically valid for only 2 years)
EDUCATIONAL INSTITUTION
Edith Cowan University (ECU) is a large, multi-campus institution serving communities in Western Australia and internationally.ECU was awarded university status in 1991, but despite its relative youth, the University has a proud history of more than a century of service to education in Western Australia and is recognised for its teaching and learning, excellence in research, and partnerships with the community.We have more than 23,300 students, including around 18,500 undergraduates and 4,800 postgraduates. Approximately 3,600 international students attend the University, originating from 104 countries.We are a progressive University with courses developed through ongoing industry input, and employing lecturers who engage fully with their students. We’re a university that knows while knowledge is important, understanding comes from experience –experience that enables you to adapt what you’ve learned to whatever opportunities come your way. Because that’s when you do more than just survive in this world. You thrive in it.
