BSB60520 – Advanced Diploma of Marketing and Communication
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- BSB60520 – Advanced Diploma of Marketing and Communication
BSB60520 – Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organization’s marketing in addition to other duties.
REQUIREMENTS
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience.
General Entry Requirements:
18 years of age.
Basic computer skills.
Meet all student visa requirements.
Academic entry requirements:
Year 12 or equivalent.
English Language proficiency:
?International English Language Testing System: 5.5
Test of English as a Foreign Language (TOEFL) paper based: 527
TOEFL internet-based test: 46
?Cambridge English: Advanced (Certificate in Advanced English): 162
Pearson Test of English Academic:42
Occupational English Test: pass
All student applicants MUST complete Language, Literacy and Numeracy (LLN) test prior to their enrolment with Elizabeth Institute.