Master of Business Administration (Marketing)
Master of Business Administration (Marketing)
Overview The Master of Business Administration (Marketing) provides a comprehensive foundation in core business principles, with a specialisation in marketing. With sustainability built-in to every topic, industries 4.0 and 5.0 will come to life beyond the concepts. This specialisation is designed to prepare leaders to learn the latest concepts which…
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COURSE DESCRIPTION
Overview
The Master of Business Administration (Marketing) provides a comprehensive foundation in core business principles, with a specialisation in marketing. With sustainability built-in to every topic, industries 4.0 and 5.0 will come to life beyond the concepts.
This specialisation is designed to prepare leaders to learn the latest concepts which can be applied to marketing roles immediately. You will deepen your knowledge of marketing principles and how to use them to drive business results.
The MBA (Marketing) is designed for the future, with sustainability built in. You will learn how to take advantage of technology in order to test and understand customer motivations, track the path to purchase, shape emerging market niches and improve the organisation’s brand. This MBA course has industry engagement embedded, with a total of up to 36 weeks of experience available through Work Integrated Learning and industry programs.
Marketing Directors and Managers, Artificial Intelligence Architects and Loyalty Engineer jobs are required across every sector. They plan, organise, direct, control and coordinate all marketing activities within organisations.
REQUIREMENTS
Applicants for the masters must normally hold a bachelor degree or equivalent qualification from an approved tertiary institution or have completed the Graduate Diploma in Business Administration.
English language requirements
IELTS (Academic): 6.5 Overall with 6.0 Speaking, 6.0 Writing, 6.0 Reading, 6.0 Listening; TOEFL iBT: 79 Total score with 18 Speaking, 21 Writing, 13 Reading, 12 Listening; Pearson PTE Academic: 58 Overall with 50 Speaking, 50 Writing, 50 Reading, 50 Listening; Cambridge C1 Advanced: 176 Overall with 169 Speaking, 169 Writing, 169 Reading, 169 Listening; Occupational English Test (OET): 300 Speaking, 300 Writing, 300 Reading, 300 Listening; Duolingo (Up to and including Semester 2, 2024): Overall 105-110
EDUCATIONAL INSTITUTION
Ranked in the top 2% of universities in the world (*THE World University Rankings 2023 as a percentage of the total number of universities in the world according to the International Association of Universities), Flinders University is everything a modern university should be – progressive, student-focused, and career-minded.It is home to over 26,000 students, with 5,300 international students from more than 90 countries, and offers globally recognised and industry-accredited qualifications. The university enjoys a high level of industry connections with global leaders enabling its students to take up practical placements and graduate job-ready on completion of study.
