BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
The Diploma of Marketing and Communication at Gold Coast Learning Centre offers advanced, practical and engaging training in all areas of the marketing industry, including international marketing and e-marketing. Establish yourself in a dynamic, creative and ever-expanding industry with this high-level marketing and communication qualification and develop the skill and…
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COURSE DESCRIPTION
The Diploma of Marketing and Communication at Gold Coast Learning Centre offers advanced, practical and engaging training in all areas of the marketing industry, including international marketing and e-marketing.
Establish yourself in a dynamic, creative and ever-expanding industry with this high-level marketing and communication qualification and develop the skill and knowledge you need to succeed, including:
- Interpreting market trends to identify and evaluate marketing opportunities
- Designing and developing an integrated marketing and communication plan
- Leading teams to conduct effective marketing campaigns
- Planning market research and implementing and monitoring campaigns
- Managing budgets and financial plans
- Developing a media plan and adjusting the marketing mix
Career Prospects
On completion of the Diploma of Marketing and Communication, students may choose to enrol in the Advanced Diploma of Marketing and Communication, a range of other Diploma, Advanced Diploma and University courses, or enjoy working in this field.
Pathways | Advanced Diploma of Marketing and Communication
Possible job titles relevant to the Diploma of Marketing and Communication include:
- Marketing and Communications manager
- Account Manager (Advertising)
- Public Relations Manager
- Marketing Manager
- Marketing Specialist
- Marketing Coordinator
- Promotions
- Market Research Analyst
This course may also be fast tracked.
REQUIREMENTS
Entry to this qualification is limited to those individuals who have completed all core units in the Certificate IV in Marketing and Communication (BSB42415).
Prerequisite units for the Diploma of Marketing and Communication (BSB52415)
Unit Name Unit Code
Required units from Certificate IV in Marketing and Communication (BSB42415)
Make a presentation BSBCMM401
Articulate, present and debate ideas BSBCRT401
Apply digital marketing solutions to work processes BSBMGT407
Apply marketing communications across a convergent industry BSBMKG417
Develop and apply knowledge of marketing communication industry BSBMKG418
Analyse consumer behaviour BSBMKG419
Develop product knowledge BSBPRO401
Students who do not meet these requirements are permitted to study the relevant certificate level course prior to enrolment in the Diploma or Advanced Diploma qualification.
EDUCATIONAL INSTITUTION
Gold Coast Learning Centre is an English language school located just minutes from the beach in Surfers Paradise on Australia’s famous Gold Coast. It offers four levels of General English study, providing high quality instruction in a friendly setting. These focus on the core English language skills of speaking, listening, reading and writing and are suitable to all students from beginners to advanced learners. Class sizes vary, with an average of 10 students per class to ensure a personalised, helpful and enjoyable learning environment.
