BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
The Diploma of Marketing and Communication is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success. Learn the leading digital and social media tools and best practices used in modern business to succeed…
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COURSE DESCRIPTION
The Diploma of Marketing and Communication is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success.
Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communication industry and gain expertise in communication, marketing concepts, media planning and social media.
Our course is designed with today digital world at the core of our syllabus. All learning concepts are delivered in a relevant digital context.
You will learn to
BSBMKG541 – Identify and evaluate marketing opportunities (Core)
BSBMKG542 – Establish and monitor the marketing mix (Core)
BSBMKG552 – Design and develop marketing communication plans (Core)
BSBMKG555 – Write persuasive copy (Core)
BSBPMG430 – Undertake project work (Core)
BSBMKG543 – Plan and interpret market research
BSBMKG545 – Conduct marketing audits
BSBMKG551 – Create multiplatform advertisements for mass media
BSBCMM511 – Communicate with influence
BSBPEF501 – Manage personal and professional development
BSBOPS501 – Manage business resources
BSBPMG535 – Manage project information and communication
Career Opportunities:
Marketing Manager, Marketing Team Leader, Communication Manager and Brand or Product manager
REQUIREMENTS
All students must be 18 years or older at the commencement of their course
Academic Requirement
Entry to this qualification is limited to those individuals who:
Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
English Language Requirement
All students must have a minimum English language proficiency of IELTS 5.5 or equivalent OR
Have successfully completed the following courses with Greenwich English College: General English (Upper Intermediate Level 8 weeks), English for Business (12 weeks), Cambridge PET FCE and CAE, AEP, EAP and IELTS (With exit point of 5.5 or higher)
Direct entry to students on passing Greenwich English College Placement Test (online and on campus testing options)
EDUCATIONAL INSTITUTION
The Greenwich English College is one of the largest English Schools in Australia- with campuses in Sydney and Melbourne, Australia. Study options on offer cover subject areas including General English; English for Business; Academic English; Business; and Leadership and Management. The College is home to international students from over 30 countries. Its recent survey results show that 98% of students were satisfied overall with the College and 100% with its teachers.
