Master of Marketing
Master of Marketing
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications. The Master of Marketing…
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COURSE DESCRIPTION
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
Griffith University offers a number of study options for Marketing including on-campus and online.
ATTENDANCE INFORMATION
Master of Marketing is offered full-time at the Nathan and Gold Coast campuses. This program is also offered online. The online program is not available to International students studying in Australia on a student visa.
If you are an International student on a student visa, you must ensure that you enrol in a way that will allow you to complete your enrolment within the expected program duration as stated on your Confirmation of Enrolment (CoE). You will be classed as a part-time student if you enrol in less than 30 credit points per trimester.
MY CAREER OPPORTUNITIES
Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.
REQUIREMENTS
To be eligible for admission to the Master of Marketing, a student must:
- hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
- hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
- OR a minimum score of 575 on TOEFL
- OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
- OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
- OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
- OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
EDUCATIONAL INSTITUTION
Griffith University is ranked in the top 2% of universities worldwide and strives to create a brighter future for all by prioritising innovation and social impact. We are committed to providing international students with quality education, guidance, and support. With Australia’s most awarded teachers, Griffith University offers a full suite of undergraduate, postgraduate and research degrees in areas including architecture, construction, and planning; business and government; criminology and law; education; engineering, IT and aviation; humanities, languages and social science; medicine, dentistry and health; music and performing arts; science and environment; visual and creative arts.Â
