Advanced Diploma of Marketing and Communication (BSB60520)
Advanced Diploma of Marketing and Communication (BSB60520)
The BSB60520 Advanced Diploma of Marketing and Communication qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for…
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COURSE DESCRIPTION
The BSB60520 Advanced Diploma of Marketing and Communication qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Pathways to Further Study / Career Opportunities:
Once students have completed the BSB60520 Advanced Diploma of Marketing and Communication, they will be able to seek employment or continue their studies into higher education.
Possible job titles relevant to this qualification include Marketing and Communications Manager and Account Manager (Advertising).
Graduates of this qualification may undertake further study such as a Bachelor program in the same field.
REQUIREMENTS
Have completed the following units (or equivalent competencies):
BSBMKG541 Identify and evaluate marketing opportunities;
BSBMKG542 Establish and monitor the marketing mix;
BSBMKG552 Design and develop marketing communication plans;
BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Or
Have four years equivalent full-time relevant work experience.
In addition, meet the following requirements:
Be 18 years of age or over
Satisfactorily completed Australian Year 12 or equivalent
Have English proficiency level equivalent to IELTS 5.5 or Complete and Pass HIA LLN Assessment
EDUCATIONAL INSTITUTION
“Harbourside Institute of Australia is a Registered Training Organisation (RTO) and a CRICOS provider, registered by the Australian Skills Quality Authority (ASQA).Harbourside delivers modern, current and relevant education in business. Some of the study options on offer include the Diploma of Business, Advanced Diploma of Business, Diploma of Marketing and Communication, Advanced Diploma of Marketing and Communication, Diploma of Project Management, Advanced Diploma of Project Management, and more.”
