Bachelor of Business (Fashion and Global Brand Management)
Bachelor of Business (Fashion and Global Brand Management)
It takes more than just innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores. You don’t need to be the next Anna Wintour or Gianni Versace to…
Categories
COURSE DESCRIPTION
It takes more than just innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores. You don’t need to be the next Anna Wintour or Gianni Versace to make an impact though; if you’re passionate about fashion, studying fashion and global brand management is the best way to learn about what fuels this fascinating, multi-trillion dollar industry.
The ICMS Bachelor of Business Management (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.
Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.
At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers and sell fashion products both in Australia and across the globe.
Course Learning Outcomes
Upon successful completion of the ICMS Bachelor of Business (Fashion and Global Brand Management) you will able to:
Develop, integrate and evaluate broad business theoretical and technical knowledge.
Conduct qualitative and/or quantitative applied research, analyse and apply findings to fashion and global brand management business practice.
Analyse data, create and communicate solutions to complex and unpredictable fashion and global brand management challenges.
Integrate ethical and sustainable solutions into global business practices.
Recognise and analyse fashion and global brand management business operations and challenges and identify solutions.
Evaluate the most appropriate skills and technologies for the different challenges presented in fashion and global brand managements contexts.
Communicate effectively in diverse fashion and global brand management contexts and across cultures.
CAREER OPTIONS
Brand Manager
Visual Merchandiser
Fashion Buyer
Digital Marketer
Retail Manager
Fashion Marketing Manager
Brand Strategist
Fashion Planner
Retail Strategy and Operations
REQUIREMENTS
Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and any one of the suggested equivalent subjects, including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services. ICMS does not use selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and may be contacted by ICMS to attend an interview.
Entry requirements vary from country to country.
International Baccalaureate: Completed IB Diploma with a score of 24
Cambridge International Examinations or Edexcel GCE: Successful completion of GCE A-level with an aggregate of #6
BTEC: Successful completion of BTEC National Level 3 Diploma or Extended Diploma in business or related area
Certificate IV: Successful completion of Certificate Level IV qualification (under the AQF), or its equivalent.
English Language Requirements
IELTS (academic) – Overall 6.0; Writing 5.5; Speaking 5.5
TOEFL iBT -Overall 60; Writing 18; Speaking 16
Pearson (academic) – Overall 46; Writing 36; Speaking 36
EDUCATIONAL INSTITUTION
The International College of Management, Sydney (ICMS) is a higher education institution with campuses in Manly and Sydney’s business district. ICMS is a leader in career-focused, quality education and offers bachelor’s and master’s degrees to Australian and international students. ICMS degrees are at the same Australian Qualifications Framework (AQF) level as University degrees. ICMS degrees are recognised by various industry partners over the world.The ICMS applied learning and teaching philosophy delivers a student experience that is both relevant and contemporary to the workplace. ICMS academic faculty have extensive industry experience, high-level qualifications, and a passion for teaching. All ICMS courses allow flexibility to follow your individual strengths and passions.Strongly endorsed and supported by industry, the ICMS Work Integrated Learning (WIL) program is key to the success of ICMS students with work placements built into all undergraduate and postgraduate degrees. Our network of industry partners includes leading organisations in Australia and globally who work with our placement team to provide students with invaluable industry insight and experience. In addition, with the support of these partners, ICMS awards multiple high value scholarships as part of the ICMS Scholarships Program.The iconic Northern Beaches Campus, affectionately called the “castle on the hill”, offers sweeping views over Manly Beach, and contrasts with the modern, vibrant and centrally-located City Campus. Both offer spectacular study locations that would be hard to beat anywhere in the world.ICMS offers everything that a traditional student experience provides, such as sporting teams, student clubs, campus facilities and on and off campus accommodation, but at ICMS you will get the attention and learning supoort to succeed academically. With over 2000 students from more than 50 countries, ICMS offers a social and supportive community in which students enjoy a diverse and personalised learning experience.ICMS offers pathway programs through the Aspire Institute and the International Sport College of Australia (ISCA).
