Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and…
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COURSE DESCRIPTION
Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.
Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.
The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.
Marketing and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management. This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.
Course Learning Outcomes
Upon successful completion of the ICMS Bachelor of Business (Marketing) you will able to:
Develop, integrate and evaluate broad marketing business theoretical and technical knowledge.
Conduct qualitative and/or quantitative applied research, analyse and apply findings to marketing practice.
Analyse, create and communicate solutions to complex and unpredictable marketing challenges.
Integrate ethical and sustainable solutions into global business practices.
Recognise and analyse marketing operations and challenges and identify and assess marketing solutions.
Evaluate the most appropriate skills and technologies for the different challenges presented in marketing contexts.
Communicate effectively in diverse marketing contexts and across cultures.
ALL ABOUT YOUR CAREER SUCCESS
The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:
- Strong industry relationships
- Developing 21st century skills, such as digital literacy
- Everybody gets to complete a work placement in a business that aligns to their preferred industry
- Access to personal study assistance and wellness support
- An emphasis on professionalism which includes: business cards, interview preparation, wearing ‘business attire’ in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV
In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.
Marketers are creative business professionals; they create a buzz and add value to any company of which they are a part. Harness your drive and use your business savvy to lead the conversation on a global or local level.
REQUIREMENTS
Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and any one of the suggested equivalent subjects, including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services. ICMS does not use selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and may be contacted by ICMS to attend an interview.
Entry requirements vary from country to country.
International Baccalaureate: Completed IB Diploma with a score of 24
Cambridge International Examinations or Edexcel GCE: Successful completion of GCE A-level with an aggregate of 6
BTEC: Successful completion of BTEC National Level 3 Diploma or Extended Diploma in business or related area
Certificate IV: Successful completion of Certificate Level IV qualification (under the AQF), or its equivalent.
English Language Requirements
- IELTS (academic) – Overall 6.0; Writing 5.5; Speaking 5.5
- TOEFL iBT -Overall 60; Writing 18; Speaking 16
- Pearson (academic) – Overall 46; Writing 36; Speaking 36
EDUCATIONAL INSTITUTION
The International College of Management, Sydney (ICMS) is a higher education institution with campuses in Manly and Sydney’s business district. ICMS is a leader in career-focused, quality education and offers bachelor’s and master’s degrees to Australian and international students. ICMS degrees are at the same Australian Qualifications Framework (AQF) level as University degrees. ICMS degrees are recognised by various industry partners over the world.The ICMS applied learning and teaching philosophy delivers a student experience that is both relevant and contemporary to the workplace. ICMS academic faculty have extensive industry experience, high-level qualifications, and a passion for teaching. All ICMS courses allow flexibility to follow your individual strengths and passions.Strongly endorsed and supported by industry, the ICMS Work Integrated Learning (WIL) program is key to the success of ICMS students with work placements built into all undergraduate and postgraduate degrees. Our network of industry partners includes leading organisations in Australia and globally who work with our placement team to provide students with invaluable industry insight and experience. In addition, with the support of these partners, ICMS awards multiple high value scholarships as part of the ICMS Scholarships Program.The iconic Northern Beaches Campus, affectionately called the “castle on the hill”, offers sweeping views over Manly Beach, and contrasts with the modern, vibrant and centrally-located City Campus. Both offer spectacular study locations that would be hard to beat anywhere in the world.ICMS offers everything that a traditional student experience provides, such as sporting teams, student clubs, campus facilities and on and off campus accommodation, but at ICMS you will get the attention and learning supoort to succeed academically. With over 2000 students from more than 50 countries, ICMS offers a social and supportive community in which students enjoy a diverse and personalised learning experience.ICMS offers pathway programs through the Aspire Institute and the International Sport College of Australia (ISCA).
