Diploma of Business (Marketing)
Diploma of Business (Marketing)
Organisations around the world require people with broad business and management skills. The Diploma of Business (Marketing) allows you to study a creative blend of business subjects. The Diploma of Business (Marketing) equips you with the skills needed for a successful career in your own business or anywhere in the…
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COURSE DESCRIPTION
Organisations around the world require people with broad business and management skills. The Diploma of Business (Marketing) allows you to study a creative blend of business subjects.
The Diploma of Business (Marketing) equips you with the skills needed for a successful career in your own business or anywhere in the diverse and dynamic business industry. You will gain an insight into key elements of managing people and organisations, marketing, financial and commercial literacy, and deepen your knowledge of contemporary business practices.
Your core business subjects are further enhanced with specialisation subjects in marketing, developing your understanding and skills in the areas of consumer behaviour and digital marketing.
The Diploma of Business (Marketing) offers you a stand-alone qualification through the Aspire Institute or, should you wish to further your studies, you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS, with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Marketing) you will receive advanced standing for subjects in the ICMS Bachelor of Business (Marketing).
All Aspire students are part of the ICMS student community, with lectures held at our Northern Beaches Campus with core business subjects offered at our new City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.
What you will learn
- Develop technical and theoretical marketing business knowledge and concepts with some depth
- Develop basic academic and applied research skills in a marketing project brief
- Identify appropriate sources of data for problem solving in a global marketing context
- Explain the importance of ethical and sustainable business practices in a global context
- Describe solutions to routine marketing situations
- Name specialist marketing technology in business
- Present project findings in both written and personal presentation forms to diverse audiences in marketing contexts
- Apply technical business knowledge to a range of marketing contexts
- Use business management principles and motivational factors to diverse individuals and teams in marketing
- Appraise performance of self and others in marketing business environments
This Diploma leads to the following Bachelor’s Degree
Bachelor of Business (Marketing)
REQUIREMENTS
Completion of NSW HSC or equivalent international qualification
Entry requirements vary according to country
English language requirements:
IELTS: Overall 6.0; Writing 5.5; Speaking 5.5
TOEFL (IBT): Overall 60*; Writing 18; Speaking 16
*iBT midpoint range
PEARSON: Overall 46; Writing 36; Speaking 36
ASPIRE INSTITUTE PLACEMENT TEST: APT-B1
EDUCATIONAL INSTITUTION
The International College of Management, Sydney (ICMS) is a higher education institution with campuses in Manly and Sydney’s business district. ICMS is a leader in career-focused, quality education and offers bachelor’s and master’s degrees to Australian and international students. ICMS degrees are at the same Australian Qualifications Framework (AQF) level as University degrees. ICMS degrees are recognised by various industry partners over the world.The ICMS applied learning and teaching philosophy delivers a student experience that is both relevant and contemporary to the workplace. ICMS academic faculty have extensive industry experience, high-level qualifications, and a passion for teaching. All ICMS courses allow flexibility to follow your individual strengths and passions.Strongly endorsed and supported by industry, the ICMS Work Integrated Learning (WIL) program is key to the success of ICMS students with work placements built into all undergraduate and postgraduate degrees. Our network of industry partners includes leading organisations in Australia and globally who work with our placement team to provide students with invaluable industry insight and experience. In addition, with the support of these partners, ICMS awards multiple high value scholarships as part of the ICMS Scholarships Program.The iconic Northern Beaches Campus, affectionately called the “castle on the hill”, offers sweeping views over Manly Beach, and contrasts with the modern, vibrant and centrally-located City Campus. Both offer spectacular study locations that would be hard to beat anywhere in the world.ICMS offers everything that a traditional student experience provides, such as sporting teams, student clubs, campus facilities and on and off campus accommodation, but at ICMS you will get the attention and learning supoort to succeed academically. With over 2000 students from more than 50 countries, ICMS offers a social and supportive community in which students enjoy a diverse and personalised learning experience.ICMS offers pathway programs through the Aspire Institute and the International Sport College of Australia (ISCA).
