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BSB60520 Advanced Diploma of Marketing and Communication

BSB60520 Advanced Diploma of Marketing and Communication

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COURSE DESCRIPTION

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisations. They analyses, design and execute judgements using wide- ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisations.

Career Opportunities

Graduates at this level will have specialized knowledge and skills for skilled/paraprofessional work and/or further learning.

Account manager

Account planning manager

Client services manager

Client services executive

Global, national or regional marketing manager

Marketing strategist

REQUIREMENTS

All students must be aged 18 years or over at the time of applying for admission to the Institute.

Academic Requirements:

Entry to this qualification is limited to those individuals who:

Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this course.

Have completed BSB50620 Diploma of Marketing and Communication.

(or)

Have completed the following units (or equivalent competencies):

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Have four years equivalent full-time relevant work experience.

English language requirement:

International English Language Testing System (IELTS): 6.0

TOEFL internet-based test (only accepted if test is taken on or before 25 July 2023): 64

Cambridge English: Advanced (Certificate in Advanced English):169

Pearson Test of English Academic (PTE Academic): 50

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