BSB60520 Advanced Diploma of Marketing and Communication
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BSB60520 Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisations. They analyses, design and execute judgements using wide- ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing and…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisations. They analyses, design and execute judgements using wide- ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisations.
Career Opportunities
Graduates at this level will have specialized knowledge and skills for skilled/paraprofessional work and/or further learning.
Account manager
Account planning manager
Client services manager
Client services executive
Global, national or regional marketing manager
Marketing strategist
REQUIREMENTS
All students must be aged 18 years or over at the time of applying for admission to the Institute.
Academic Requirements:
Entry to this qualification is limited to those individuals who:
Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this course.
Have completed BSB50620 Diploma of Marketing and Communication.
(or)
Have completed the following units (or equivalent competencies):
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Have four years equivalent full-time relevant work experience.
English language requirement:
International English Language Testing System (IELTS): 6.0
TOEFL internet-based test (only accepted if test is taken on or before 25 July 2023): 64
Cambridge English: Advanced (Certificate in Advanced English):169
Pearson Test of English Academic (PTE Academic): 50